Brandwave

How popular isAdobe Express in search?

In September 2026, people searched for Adobe Express by name about 1.9 million times worldwide, a 5.8% decrease from the previous year. These searches made up 0.99% of all global thumbnail design tool searches, placing Adobe Express second out of five tools. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Canva98.8%
  2. Adobe Express0.99%
  3. Fotor0.2%
  4. Snappa<0.01%
  5. Pixelied<0.01%
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Which thumbnail design tools compete with Adobe Express?

Adobe Express against thumbnail design tools worldwide, by month

Share of searches by month for Canva, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaAdobe ExpressFotorSnappaPixelied
Oct 202598.9%0.86%0.25%0.01%<0.01%
Nov 202598.7%1%0.25%0.01%<0.01%
Dec 202598.6%1%0.37%0.01%<0.01%
Jan 202698.8%1%0.2%<0.01%<0.01%
Feb 202698.8%1%0.17%<0.01%<0.01%
Mar 202698.8%1%0.2%<0.01%<0.01%
Apr 202698.8%1%0.2%<0.01%<0.01%
May 202698.9%1%0.13%<0.01%<0.01%
Jun 202698.8%1%0.16%<0.01%<0.01%
Jul 202698.8%0.99%0.17%<0.01%<0.01%
Aug 202698.7%1%0.25%<0.01%<0.01%
Sep 202698.8%0.99%0.2%<0.01%<0.01%

  1. 1.Canva

    98.8%

    Held 1st. 187M estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  2. 2.Adobe Express

    0.99%

    Held 2nd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  3. 3.Fotor

    0.2%

    Held 3rd. 376K estimated branded searches, -2.8% vs prior month. Share -0.1 points.

  4. 4.Snappa

    <0.01%

    Held 4th. 6.6K estimated branded searches, -55.4% vs prior month. Share 0 points.

  5. 5.Pixelied

    <0.01%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

25 comparisons

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2M to 1.9M.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among thumbnail design tools worldwide held steady, from 0.86% to 0.99%.

How did search popularity change for thumbnail design tools worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Snappa worldwide fell 80.1% over 12 measured months, from 33.1K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Pixelied worldwide fell 64.2% over 12 measured months, from 8.1K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Fotor worldwide fell 35.2% over 12 measured months, from 579K to 376K in September 2026.

  4. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

How are Adobe Express’ branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software5th of 320.91%Show ranking
Online design tools4th of 110.94%Show ranking
Design template platforms2nd of 110.99%Show ranking
Social media template platforms2nd of 50.99%Show ranking
Thumbnail design tools2nd of 50.99%Shown above
Video template platforms2nd of 87.6%Show ranking
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