Brandwave

How popular isAdobe Express?

In September 2026, people searched for Adobe Express by name about 1.9 million times worldwide, a 5.8% decrease from the previous year. These searches made up 7.6% of all global video template platform searches, placing Adobe Express second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about video template platforms, Adobe Express appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Adobe Express is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. CapCutShare of searches 84.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Adobe ExpressShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. InVideoShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. VEEDShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Envato ElementsShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top video template platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Express is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CapCut1st
  2. Adobe Express2nd
  3. Envato Elements3rd
  4. VEED4th
  5. Motion Array5th
  6. InVideo6th
  7. Renderforest7th
  8. Placeit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CapCut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Envato Elements3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVideo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VEED2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renderforest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Motion Array1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Placeit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about video template platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which video template platforms compete with Adobe Express?

Adobe Express against video template platforms worldwide, by month

Share of searches by month for CapCut, Adobe Express, InVideo. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutAdobe ExpressInVideoVEEDEnvato ElementsMotion ArrayRenderforestPlaceit
Oct 202576.3%8.9%6.5%2.8%2.5%1.1%1.4%0.49%
Nov 202577%8.8%6.2%2.8%2.5%0.91%1.4%0.5%
Dec 202582.6%6.4%4.5%2.3%2.2%0.8%0.8%0.36%
Jan 202681.3%7.6%5.4%2%1.8%0.79%0.79%0.43%
Feb 202679.3%9%5.3%2.2%2.1%0.77%0.94%0.42%
Mar 202681.4%7.6%5.1%2.1%1.8%0.79%0.79%0.35%
Apr 202678.2%9.1%6%2.5%2.1%0.76%0.93%0.42%
May 202683.2%7.6%4.3%1.8%1.5%0.66%0.66%0.3%
Jun 202682.6%7.5%4.2%2%1.8%0.8%0.8%0.29%
Jul 202683.5%6.2%4.8%2%1.8%0.66%0.66%0.3%
Aug 202682.9%7.5%4.8%1.9%1.5%0.65%0.53%0.24%
Sep 202684.1%7.6%4.1%1.6%1.2%0.55%0.55%0.16%

  1. 1.CapCut

    84.1%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +1.2 points.

  2. 2.Adobe Express

    7.6%

    Held 2nd. 1.9M estimated branded searches, +21.3% vs prior month. Share +0.1 points.

  3. 3.InVideo

    4.1%

    Held 3rd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  4. 4.VEED

    1.6%

    Held 4th. 402K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Envato Elements

    1.2%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Motion Array

    0.55%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Renderforest

    0.55%

    Held 7th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  8. 8.Placeit

    0.16%

    Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

25 comparisons

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2M to 1.9M.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among video template platforms worldwide decreased from 8.9% to 7.6%.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among video template platforms worldwide peaked at 9.1% in April 2026 and was lowest at 6.2% in July 2026.

How did search popularity change for video template platforms worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among video template platforms worldwide, from 82.9% to 84.1%.

  2. In September 2026, InVideo lost share of searches among video template platforms worldwide, from 4.8% to 4.1%.

  3. Estimated monthly branded searches for Placeit worldwide fell 63.2% over 12 measured months, from 110K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Renderforest worldwide fell 55.1% over 12 measured months, from 301K to 135K in September 2026.

  5. Estimated monthly branded searches for Envato Elements worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026.

  6. Estimated monthly branded searches for Motion Array worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.

How are Adobe Express’ branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software5th of 320.91%Show ranking
Online design tools4th of 110.94%Show ranking
Design template platforms2nd of 110.99%Show ranking
Social media template platforms2nd of 50.99%Show ranking
Thumbnail design tools2nd of 50.99%Show ranking
Video template platforms2nd of 87.6%Shown above
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