Brandwave

Adobe Express vs BeFunky:Which is more popular?

In September 2026, BeFunky had more branded searches than Adobe Express among online photo editors worldwide. BeFunky had about 301,000 branded searches, while Adobe Express had 8,100. BeFunky made up 5.8% of all online photo editor searches we track, and Adobe Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about online photo editors, Adobe Express appeared in all five answers and BeFunky in two. Adobe Express was mentioned before BeFunky in three out of five answers.

Among online photo editors worldwide in September 2026

Who do people search for more?

BeFunky, about 37 searches for every 1 for Adobe Express

BeFunky 301K searchesAdobe Express 8.1K searches

Who does AI mention more?

Adobe Express, mentioned in every answer we collected

Adobe Express in 5 of 5BeFunky in 2 of 5

Who does AI recommend more?

Adobe Express, named ahead of BeFunky in 3 of 5 answers

Adobe Express first in 3BeFunky first in 2

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Top online photo editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. BeFunky was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Express was listed before BeFunky in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Express1st
  2. BeFunky2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BeFunky2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about online photo editors

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Adobe Express or BeFunky more popular in search?

This chart shows how often people search Google for Adobe Express and BeFunky by name. Each line represents a brand's share of searches for all seven online photo editors we track, month by month, from English-language searches worldwide.

Adobe Express and BeFunky among online photo editors worldwide, by month

Share of searches by month for BeFunky, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthBeFunkyAdobe Express
Nov 20252.3%0.46%
Dec 20252.4%0.59%
Jan 20262.5%0.5%
Feb 20261.8%0.64%
Mar 20262%0.62%
Apr 20261.8%0.36%
May 20262.2%0.44%
Jun 20262.8%0.83%
Jul 20261.8%0.37%
Aug 20261.8%0.82%
Sep 20265.8%0.16%
Oct 2026——

Adobe Express sells other things too, so only its searches that name this product count here, like “adobe express photo editor”.

How has branded search for Adobe Express and BeFunky changed worldwide over the last 12 months?

3 findings
  • BeFunky was ahead of Adobe Express in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Adobe Express’ share of searches among online photo editors worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 8.1K.
  • Across the 11 months ending September 2026, BeFunky’s share of searches among online photo editors worldwide moved from 2.3% to 5.8%, and its estimated monthly branded searches moved from 135K to 301K.

How did search popularity change for online photo editors worldwide in September 2026?

2 changes

  1. In September 2026, BeFunky gained share of searches among online photo editors worldwide, from 1.8% to 5.8%.

  2. In September 2026, Adobe Express lost share of searches among online photo editors worldwide, from 0.82% to 0.16%.

How are Adobe Express’ and BeFunky’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and BeFunky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

1 branded search term

  • adobe express photo editor

BeFunky

1 branded search term

  • befunky

How the Brand Demand Index is measured

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