Brandwave

How popular isAdobe Express?

In September 2026, people searched for Adobe Express by name about 1.9 million times worldwide, a 12.1% decrease from 11 months earlier. These searches made up 0.16% of all global online photo editor searches, placing Adobe Express sixth out of seven editors. When we asked both ChatGPT and Google AI Overviews about online photo editors, Adobe Express appeared in all answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Adobe Express is the sixth most searched of 7 competitors and the joint third most recommended in the AI answers we collected.

  1. PhotopeaShare of searches 65.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PixlrShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. FotorShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. BeFunkyShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Adobe ExpressShare of searches 0.16%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top online photo editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Adobe Express is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photopea1st
  2. Pixlr2nd
  3. Adobe Express3rd
  4. Adobe Photoshop3rd
  5. BeFunky5th
  6. Fotor6th
  7. Picsart6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photopea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeFunky2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fotor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online photo editors

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Adobe Express compared with other online photo editors worldwide?

Adobe Express against online photo editors worldwide, by month

Share of searches by month for Photopea, Pixlr, Fotor, BeFunky, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPixlrFotorBeFunkyPicsartAdobe ExpressAdobe Photoshop
Nov 202557.3%28.5%9.4%2.3%0.71%0.46%1.3%
Dec 202560.3%23.5%11.6%2.4%1.1%0.59%0.55%
Jan 202662.4%24.3%8.6%2.5%0.64%0.5%0.99%
Feb 202665.6%22.4%7.4%1.8%0.54%0.64%1.6%
Mar 202664%23.9%8.6%2%0.52%0.62%0.34%
Apr 202666.5%21.5%8.8%1.8%0.55%0.36%0.57%
May 202667.5%22.2%6.2%2.2%0.55%0.44%0.91%
Jun 202670.1%19.1%6.2%2.8%0.47%0.83%0.59%
Jul 202672.3%19.5%5.1%1.8%0.47%0.37%0.36%
Aug 202670.1%17.9%8.5%1.8%0.38%0.82%0.41%
Sep 202665.3%20.3%8%5.8%0.36%0.16%0.13%
Oct 2026———————

  1. 1.Photopea

    65.3%

    Held 1st. 3.4M estimated branded searches, -3.1% vs prior month. Share -4.8 points.

  2. 2.Pixlr

    20.3%

    Held 2nd. 1M estimated branded searches, +17.5% vs prior month. Share +2.3 points.

  3. 3.Fotor

    8%

    Held 3rd. 413K estimated branded searches, -2.3% vs prior month. Share -0.5 points.

  4. 4.BeFunky

    5.8%

    Held 4th. 301K estimated branded searches, +232.6% vs prior month. Share +4 points.

  5. 5.Picsart

    0.36%

    Moved from 7th to 5th. 18.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Adobe Express

    0.16%

    Moved from 5th to 6th. 8.1K estimated branded searches, -80% vs prior month. Share -0.7 points.

  7. 7.Adobe Photoshop

    0.13%

    Moved from 6th to 7th. 6.8K estimated branded searches, -66.3% vs prior month. Share -0.3 points.

Adobe Express, Picsart and Adobe Photoshop sell other things too, so only their searches that name this product count here, like “adobe express photo editor”.

Compare popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

40 comparisons

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2.2M to 1.9M.
  • Across the 11 months ending September 2026, Adobe Express rose from 7th to 6th among online photo editors worldwide.

How did search popularity change for online photo editors worldwide in September 2026?

6 changes

  1. In September 2026, BeFunky gained share of searches among online photo editors worldwide, from 1.8% to 5.8%.

  2. In September 2026, Pixlr gained share of searches among online photo editors worldwide, from 17.9% to 20.3%.

  3. In September 2026, Photopea lost share of searches among online photo editors worldwide, from 70.1% to 65.3%.

  4. In September 2026, Adobe Express lost share of searches among online photo editors worldwide, from 0.82% to 0.16%.

  5. In September 2026, Fotor lost share of searches among online photo editors worldwide, from 8.5% to 8%.

  6. In September 2026, Picsart rose from 7th to 5th among online photo editors worldwide.

How are Adobe Express’ branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express gif maker
  • adobe express logo maker
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photo editor
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express video editor
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design software3rd of 320.94%Show ranking
Online design tools3rd of 110.97%Show ranking
Design template platforms2nd of 110.99%Show ranking
Social media template platforms2nd of 90.99%Show ranking
Thumbnail design tools2nd of 51%Show ranking
Online video editing platforms7th of 70.06%Show ranking
Video template platforms2nd of 910.6%Show ranking
Online photo editors6th of 70.16%Shown above
GIF makers5th of 60.27%Show ranking
AI logo design tools9th of 100.5%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Express your brand?

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