Adobe Express vs Adobe Photoshop:Which is more popular?
In September 2026, Adobe Express had more branded searches than Adobe Photoshop among online photo editors worldwide. Adobe Express had about 8,100 branded searches, while Adobe Photoshop had 6,800. Adobe Express made up 0.16% of all online photo editor searches we track, and Adobe Photoshop accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about online photo editors, Adobe Express appeared in all five answers and Adobe Photoshop in four. Adobe Express was mentioned before Adobe Photoshop in three out of five answers.
Who do people search for more?
Adobe Express, about 19% more searches than Adobe Photoshop
Who does AI mention more?
Adobe Express, mentioned in every answer we collected
Who does AI recommend more?
Adobe Express, named ahead of Adobe Photoshop in 3 of 5 answers
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Top online photo editors in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adobe Express appeared in all five answers. Adobe Photoshop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Express was listed before Adobe Photoshop in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adobe Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Photoshop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about online photo editors
5 answers
Asked ChatGPT
“Which online photo editor should I use?”
Asked ChatGPT
“What are the best online photo editors?”
Asked ChatGPT
“What's the best online photo editor for editing photos?”
Searched Google, AI Overview
“online photo editors”
Searched Google, AI Overview
“free photo editor”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adobe Express or Adobe Photoshop more popular in search?
This chart shows how often people search Google for Adobe Express and Adobe Photoshop by name. Each line represents a brand's share of searches for all seven online photo editors we track, month by month, from English-language searches worldwide.
Share of searches by month for Adobe Express, Adobe Photoshop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Adobe Express | Adobe Photoshop |
|---|---|---|
| Nov 2025 | 0.46% | 1.3% |
| Dec 2025 | 0.59% | 0.55% |
| Jan 2026 | 0.5% | 0.99% |
| Feb 2026 | 0.64% | 1.6% |
| Mar 2026 | 0.62% | 0.34% |
| Apr 2026 | 0.36% | 0.57% |
| May 2026 | 0.44% | 0.91% |
| Jun 2026 | 0.83% | 0.59% |
| Jul 2026 | 0.37% | 0.36% |
| Aug 2026 | 0.82% | 0.41% |
| Sep 2026 | 0.16% | 0.13% |
| Oct 2026 | — | — |
Adobe Express and Adobe Photoshop sell other things too, so only their searches that name this product count here, like “adobe express photo editor”.
How has branded search for Adobe Express and Adobe Photoshop changed worldwide over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending September 2026: Adobe Express took it in December 2025, Adobe Photoshop took it in January 2026, Adobe Express took it in March 2026, Adobe Photoshop took it in April 2026, Adobe Express took it in June 2026.
- Across the 11 months ending September 2026, Adobe Express’ share of searches among online photo editors worldwide moved from 0.46% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 8.1K.
- Across the 11 months ending September 2026, Adobe Photoshop’s share of searches among online photo editors worldwide moved from 1.3% to 0.13%, and its estimated monthly branded searches moved from 78.4K to 6.8K.
How did search popularity change for online photo editors worldwide in September 2026?
2 changes
In September 2026, Adobe Express lost share of searches among online photo editors worldwide, from 0.82% to 0.16%.
In September 2026, Adobe Photoshop fell from 6th to 7th among online photo editors worldwide.
How are Adobe Express’ and Adobe Photoshop’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Express’ and Adobe Photoshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
1 branded search term
- adobe express photo editor
Adobe Photoshop
2 branded search terms
- adobe photoshop online photo editor
- adobe photoshop photo editor
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