How popular isAdobe Photoshop in search?
In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 27.5% estimated Share of Search among online photo editors worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which online photo editors compete with Adobe Photoshop?
Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, Fotor. The figures are in the table below the chart.
View monthly share of search table
| Month | Photopea | Adobe Photoshop | Picsart | Pixlr | Fotor |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 31.9% | 16.6% | 12.9% | 6.5% |
| Nov 2025 | 27.8% | 32.6% | 17.9% | 16.1% | 5.7% |
| Dec 2025 | 29.9% | 31% | 19.6% | 12.8% | 6.8% |
| Jan 2026 | 31.4% | 30.9% | 20.3% | 12.2% | 5.3% |
| Feb 2026 | 31.9% | 31.7% | 19.6% | 11.5% | 5.3% |
| Mar 2026 | 30.7% | 29.9% | 22.3% | 11.5% | 5.6% |
| Apr 2026 | 28.7% | 27.9% | 29.4% | 9.5% | 4.5% |
| May 2026 | 28.9% | 27.6% | 29.7% | 9.9% | 4% |
| Jun 2026 | 30.8% | 27% | 27.8% | 9.3% | 5% |
| Jul 2026 | 30.7% | 26.4% | 26.6% | 9.9% | 6.3% |
| Aug 2026 | 34.1% | 27.5% | 23.7% | 9.4% | 5.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 3.6M | +0.08% | +3.4 points | |
| 2, moved from 3rd to 2nd | 27.5% | 2.9M | -6.4% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 2.5M | -19.7% | -2.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.4% | 993K | -14.4% | -0.5 points | |
| 5, held 5th | 5.3% | 561K | -24.2% | -1 points |
1.
Photopea34.1%
Held 1st. 3.6M estimated branded searches, +0.08% vs prior month. Share +3.4 points.
27.5%
Moved from 3rd to 2nd. 2.9M estimated branded searches, -6.4% vs prior month. Share +1 points.
3.
Picsart23.7%
Moved from 2nd to 3rd. 2.5M estimated branded searches, -19.7% vs prior month. Share -2.9 points.
4.
Pixlr9.4%
Held 4th. 993K estimated branded searches, -14.4% vs prior month. Share -0.5 points.
5.
Fotor5.3%
Held 5th. 561K estimated branded searches, -24.2% vs prior month. Share -1 points.
Compare search popularity between Adobe Photoshop and its closest rivals
How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide decreased from 31.9% to 27.5%.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide peaked at 32.6% in November 2025 and was lowest at 26.4% in July 2026.
How did search popularity change for online photo editors worldwide in August 2026?
5 changes
In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among online photo editors worldwide, at 27.5%.

In August 2026, Photopea gained estimated Share of Search among online photo editors worldwide, from 30.7% to 34.1%.

In August 2026, Picsart lost estimated Share of Search among online photo editors worldwide, from 26.6% to 23.7%.

In August 2026, Fotor lost estimated Share of Search among online photo editors worldwide, from 6.3% to 5.3%.

Estimated monthly branded searches for Pixlr worldwide fell 41.9% over 11 measured months, from 1.7M to 993K in August 2026.
Where does Adobe Photoshop compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Graphic design software | 4th of 31 | 1.6% | Show ranking |
| Image editing software | 2nd of 13 | 24.2% | Show ranking |
| Online photo editors | 2nd of 5 | 27.5% | Shown above |
| Photo editing software | 1st of 5 | 63.6% | Show ranking |
How is Adobe Photoshop measured?
Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
150 branded search terms
- adobe photoshop
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- adobe photoshop elements 7.0
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- adobe photoshop express
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- adobe photoshop express generative fill
1–40 of 150
Who owns Adobe Photoshop?
Adobe Photoshop is owned by Adobe. Brandwave also tracks
Magento, Adobe Acrobat,
Adobe Express,
Adobe Illustrator,
Adobe InDesign,
Adobe Lightroom,
Adobe Marketo Engage,
Adobe Premiere Pro and
Adobe Workfront, owned by the same company, worldwide.
Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Adobe Photoshop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.