Brandwave

How popular isAdobe Photoshop in search?

In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 27.5% estimated Share of Search among online photo editors worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Photopea34.1%
  2. Adobe Photoshop27.5%
  3. Picsart23.7%
  4. Pixlr9.4%
  5. Fotor5.3%
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Which online photo editors compete with Adobe Photoshop?

Adobe Photoshop against online photo editors worldwide, by month

Share of Search by month for Photopea, Adobe Photoshop, Picsart, Pixlr, Fotor. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaAdobe PhotoshopPicsartPixlrFotor
Oct 202532.2%31.9%16.6%12.9%6.5%
Nov 202527.8%32.6%17.9%16.1%5.7%
Dec 202529.9%31%19.6%12.8%6.8%
Jan 202631.4%30.9%20.3%12.2%5.3%
Feb 202631.9%31.7%19.6%11.5%5.3%
Mar 202630.7%29.9%22.3%11.5%5.6%
Apr 202628.7%27.9%29.4%9.5%4.5%
May 202628.9%27.6%29.7%9.9%4%
Jun 202630.8%27%27.8%9.3%5%
Jul 202630.7%26.4%26.6%9.9%6.3%
Aug 202634.1%27.5%23.7%9.4%5.3%
Sep 2026—————
  1. 1.Photopea

    34.1%

    Held 1st. 3.6M estimated branded searches, +0.08% vs prior month. Share +3.4 points.

  2. Moved from 3rd to 2nd. 2.9M estimated branded searches, -6.4% vs prior month. Share +1 points.

  3. 3.Picsart

    23.7%

    Moved from 2nd to 3rd. 2.5M estimated branded searches, -19.7% vs prior month. Share -2.9 points.

  4. 4.Pixlr

    9.4%

    Held 4th. 993K estimated branded searches, -14.4% vs prior month. Share -0.5 points.

  5. 5.Fotor

    5.3%

    Held 5th. 561K estimated branded searches, -24.2% vs prior month. Share -1 points.

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide decreased from 31.9% to 27.5%.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among online photo editors worldwide peaked at 32.6% in November 2025 and was lowest at 26.4% in July 2026.

How did search popularity change for online photo editors worldwide in August 2026?

  1. In August 2026, Adobe Photoshop overtook Picsart to rank 2nd among online photo editors worldwide, at 27.5%.

  2. In August 2026, Photopea gained estimated Share of Search among online photo editors worldwide, from 30.7% to 34.1%.

  3. In August 2026, Picsart lost estimated Share of Search among online photo editors worldwide, from 26.6% to 23.7%.

  4. In August 2026, Fotor lost estimated Share of Search among online photo editors worldwide, from 6.3% to 5.3%.

  5. Estimated monthly branded searches for Pixlr worldwide fell 41.9% over 11 measured months, from 1.7M to 993K in August 2026.

Where does Adobe Photoshop compete?

Adobe Photoshop is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software4th of 311.6%Show ranking
Image editing software2nd of 1324.2%Show ranking
Online photo editors2nd of 527.5%Shown above
Photo editing software1st of 563.6%Show ranking

How is Adobe Photoshop measured?

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

150 branded search terms

  • adobe photoshop
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How the Brand Demand Index is measured

Who owns Adobe Photoshop?

Adobe Photoshop is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Adobe Photoshop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.