How popular isAdobe Photoshop in search?
In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 63.6% estimated Share of Search among photo editing software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Adobe Photoshop63.6%
Affinity6.4%
Capture One2%
Luminar Neo1.3%
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Which photo editing software compete with Adobe Photoshop?
Share of Search by month for Adobe Photoshop, Adobe Lightroom, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Photoshop | Adobe Lightroom | Affinity | Capture One | Luminar Neo |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 20.4% | 10% | 1.7% | 1.7% |
| Nov 2025 | 58.2% | 17.6% | 20.4% | 1.9% | 1.9% |
| Dec 2025 | 65.5% | 21.6% | 9% | 2% | 2% |
| Jan 2026 | 64.5% | 22.7% | 8.7% | 2% | 2% |
| Feb 2026 | 66.4% | 23.6% | 7% | 1.4% | 1.7% |
| Mar 2026 | 65.1% | 24.5% | 6.8% | 2% | 1.7% |
| Apr 2026 | 65.7% | 24.5% | 6.4% | 1.4% | 2.1% |
| May 2026 | 67% | 23.9% | 5.8% | 1.5% | 1.8% |
| Jun 2026 | 64.9% | 24.6% | 6.7% | 2.3% | 1.5% |
| Jul 2026 | 67.2% | 22.9% | 6.4% | 2% | 1.6% |
| Aug 2026 | 63.6% | 26.7% | 6.4% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 2.9M | -6.4% | -3.6 points | |
| 2, held 2nd | 26.7% | 1.2M | +15.6% | +3.9 points | |
| 3, held 3rd | 6.4% | 289K | -1.5% | 0 points | |
| 4, held 4th | 2% | 90.5K | 0% | 0 points | |
| 5, held 5th | 1.3% | 60.5K | -18.2% | -0.3 points |
63.6%
Held 1st. 2.9M estimated branded searches, -6.4% vs prior month. Share -3.6 points.
26.7%
Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share +3.9 points.
3.
Affinity6.4%
Held 3rd. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.
2%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between Adobe Photoshop and its closest rivals
How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide decreased from 66.2% to 63.6%.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide peaked at 67.2% in July 2026 and was lowest at 58.2% in November 2025.
How did search popularity change for photo editing software worldwide in August 2026?
5 changes
In August 2026, Adobe Lightroom gained estimated Share of Search among photo editing software worldwide, from 22.9% to 26.7%.
In August 2026, Adobe Photoshop lost estimated Share of Search among photo editing software worldwide, from 67.2% to 63.6%.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
Estimated monthly branded searches for Luminar Neo worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
Estimated monthly branded searches for Capture One worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Where does Adobe Photoshop compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Graphic design software | 4th of 31 | 1.6% | Show ranking |
| Image editing software | 2nd of 13 | 24.2% | Show ranking |
| Online photo editors | 2nd of 5 | 27.5% | Show ranking |
| Photo editing software | 1st of 5 | 63.6% | Shown above |
How is Adobe Photoshop measured?
Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
150 branded search terms
- adobe photoshop
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1–40 of 150
Who owns Adobe Photoshop?
Magento,
Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Adobe Photoshop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.