Brandwave

How popular isAdobe Photoshop in search?

In August 2026, there were an estimated 2.9M branded searches for Adobe Photoshop worldwide which is down 31.9% over the last 11 months. Adobe Photoshop holds 1.6% estimated Share of Search among graphic design software worldwide and is ranked 4th of 31 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva88.8%
  2. Adobe Express2.7%
  3. Photopea2%
  4. Adobe Photoshop1.6%
  5. Picsart1.4%
  6. Pixlr0.55%
  7. Adobe Illustrator0.47%
  8. GIMP0.47%
  9. CorelDRAW0.43%
  10. Inkscape0.35%
  11. +21 more
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Which graphic design software compete with Adobe Photoshop?

Adobe Photoshop against graphic design software worldwide, by month

Share of Search by month for Canva, Adobe Express, Adobe Photoshop. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaAdobe PhotoshopPicsartPixlrAdobe IllustratorGIMPCorelDRAWInkscapeFotorAdobe InDesignAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeScribusVistaCreateVismePixelmatorPaintShop ProQuarkXPressLinearity CurveBoxy SVGAmadineSwift PublisherXaraVectrVivaDesignerAcorn
Oct 202590.4%1.9%1.6%1.6%0.85%0.66%0.35%0.5%0.36%0.28%0.33%0.17%0.25%0.16%0.19%0.08%0.06%0.03%0.06%0.07%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202588.6%2.3%1.6%1.9%1%0.93%0.4%0.59%0.42%0.35%0.33%0.2%0.67%0.17%0.15%0.09%0.06%0.04%0.05%0.09%0.02%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202588.6%1.8%2%2%1.3%0.84%0.42%0.6%0.44%0.35%0.44%0.2%0.28%0.17%0.14%0.11%0.07%0.04%0.06%0.07%0.02%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202690.5%1.4%1.7%1.6%1.1%0.64%0.36%0.58%0.43%0.35%0.28%0.21%0.22%0.17%0.12%0.09%0.06%0.04%0.05%0.05%0.09%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.7%2.6%1.6%1.6%1%0.59%0.37%0.49%0.36%0.35%0.27%0.17%0.17%0.14%0.12%0.08%0.06%0.04%0.04%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202688.7%3.4%1.6%1.6%1.2%0.62%0.37%0.49%0.37%0.34%0.3%0.2%0.17%0.14%0.12%0.09%0.06%0.04%0.05%0.06%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202689.9%1.8%1.6%1.6%1.7%0.55%0.4%0.47%0.37%0.34%0.26%0.17%0.16%0.14%0.12%0.08%0.06%0.03%0.05%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.6%2.4%1.6%1.6%1.7%0.56%0.37%0.39%0.36%0.34%0.22%0.17%0.13%0.12%0.18%0.08%0.06%0.03%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202687.5%3.5%1.9%1.7%1.7%0.58%0.45%0.46%0.43%0.34%0.31%0.19%0.17%0.13%0.28%0.06%0.05%0.03%0.04%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202684.3%5.3%2.3%1.9%2%0.73%0.58%0.54%0.51%0.39%0.47%0.2%0.19%0.15%0.15%0.07%0.06%0.04%0.05%0.03%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202688.8%2.7%2%1.6%1.4%0.55%0.47%0.47%0.43%0.35%0.31%0.17%0.16%0.13%0.12%0.06%0.06%0.04%0.04%0.03%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 2026———————————————————————————————
  1. 1.Canva

    88.8%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.5 points.

  2. Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.6 points.

  3. Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  4. Moved from 5th to 4th. 2.9M estimated branded searches, -6.4% vs prior month. Share -0.3 points.

  5. 5.Picsart

    1.4%

    Moved from 4th to 5th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.

  6. 6.Pixlr

    0.55%

    Held 6th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.

  7. Held 7th. 848K estimated branded searches, -7.4% vs prior month. Share -0.1 points.

  8. 8.GIMP

    0.47%

    Held 8th. 847K estimated branded searches, -1.6% vs prior month. Share -0.1 points.

  9. 9.CorelDRAW

    0.43%

    Held 9th. 778K estimated branded searches, -3.4% vs prior month. Share -0.1 points.

  10. 10.Inkscape

    0.35%

    Moved from 11th to 10th. 628K estimated branded searches, +0.83% vs prior month. Share 0 points.

  11. 11.Fotor

    0.31%

    Moved from 10th to 11th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.

  12. Held 12th. 314K estimated branded searches, -2.9% vs prior month. Share 0 points.

  13. 13.Affinity

    0.16%

    Held 13th. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.

  14. 14.Kittl

    0.13%

    Held 14th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.

  15. Held 15th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.

  16. 16.Paint.NET

    0.06%

    Held 16th. 111K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  17. 17.PhotoScape

    0.06%

    Held 17th. 101K estimated branded searches, +0.48% vs prior month. Share 0 points.

  18. 18.Scribus

    0.04%

    Moved from 19th to 18th. 74K estimated branded searches, +18.6% vs prior month. Share 0 points.

  19. 19.VistaCreate

    0.04%

    Moved from 18th to 19th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.

  20. 20.Visme

    0.03%

    Held 20th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.

  21. 21.Pixelmator

    0.02%

    Held 21st. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.

  22. Held 22nd. 20.5K estimated branded searches, +11.5% vs prior month. Share 0 points.

  23. 23.QuarkXPress

    <0.01%

    Moved from 24th to 23rd. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.

  24. Moved from 23rd to 24th. 11.1K estimated branded searches, -17.4% vs prior month. Share 0 points.

  25. 25.Boxy SVG

    <0.01%

    Held 25th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.

  26. 26.Amadine

    <0.01%

    Held 26th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.

  27. Moved from 28th to 27th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.

  28. 28.Xara

    <0.01%

    Moved from 30th to 28th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  29. 29.Vectr

    <0.01%

    Moved from 27th to 29th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.

  30. 30.VivaDesigner

    <0.01%

    Moved from 29th to 30th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.

  31. 31.Acorn

    <0.01%

    Held 31st. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop worldwide fell from 4.2M to 2.9M.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among graphic design software worldwide held steady at 1.6%.

How did search popularity change for graphic design software worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.

  2. In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.

  3. In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.

  4. In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.

  5. In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.

  6. In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.

Where does Adobe Photoshop compete?

Adobe Photoshop is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software4th of 311.6%Shown above
Image editing software2nd of 1324.2%Show ranking
Online photo editors2nd of 527.5%Show ranking
Photo editing software1st of 563.6%Show ranking

How is Adobe Photoshop measured?

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

150 branded search terms

  • adobe photoshop
  • adobe photoshop ai image editor
  • adobe photoshop cost
  • adobe photoshop download
  • adobe photoshop elements
  • adobe photoshop elements 2022
  • adobe photoshop elements 2023
  • adobe photoshop elements 2024
  • adobe photoshop elements 2025
  • adobe photoshop elements 2026
  • adobe photoshop elements 7.0
  • adobe photoshop elements ai
  • adobe photoshop elements android
  • adobe photoshop elements app
  • adobe photoshop elements cost
  • adobe photoshop elements download
  • adobe photoshop elements editor
  • adobe photoshop elements free
  • adobe photoshop elements free download
  • adobe photoshop elements free trial
  • adobe photoshop elements ipad
  • adobe photoshop elements linux
  • adobe photoshop elements mac
  • adobe photoshop elements online
  • adobe photoshop elements photo editing
  • adobe photoshop elements photo editor
  • adobe photoshop elements review
  • adobe photoshop elements subscription
  • adobe photoshop elements trial
  • adobe photoshop elements website
  • adobe photoshop express
  • adobe photoshop express 2023
  • adobe photoshop express ai
  • adobe photoshop express android
  • adobe photoshop express cost
  • adobe photoshop express download
  • adobe photoshop express editor
  • adobe photoshop express free download
  • adobe photoshop express free trial
  • adobe photoshop express generative fill

1–40 of 150

How the Brand Demand Index is measured

Who owns Adobe Photoshop?

Adobe Photoshop is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Adobe Photoshop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.