Photo editing software:Which brands are most popular in search?
In August 2026, Adobe Photoshop was the most searched among photo editing software worldwide, with an estimated 2.9M branded searches and 63.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Adobe Photoshop63.6%
Affinity6.4%
Capture One2%
Luminar Neo1.3%
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Share of SearchLeaderboard
Compare the software used to edit photos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Photoshop, Adobe Lightroom, Affinity. The figures are in the table below the chart.
View monthly share of search table
| Month | Adobe Photoshop | Adobe Lightroom | Affinity | Capture One | Luminar Neo |
|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 20.4% | 10% | 1.7% | 1.7% |
| Nov 2025 | 58.2% | 17.6% | 20.4% | 1.9% | 1.9% |
| Dec 2025 | 65.5% | 21.6% | 9% | 2% | 2% |
| Jan 2026 | 64.5% | 22.7% | 8.7% | 2% | 2% |
| Feb 2026 | 66.4% | 23.6% | 7% | 1.4% | 1.7% |
| Mar 2026 | 65.1% | 24.5% | 6.8% | 2% | 1.7% |
| Apr 2026 | 65.7% | 24.5% | 6.4% | 1.4% | 2.1% |
| May 2026 | 67% | 23.9% | 5.8% | 1.5% | 1.8% |
| Jun 2026 | 64.9% | 24.6% | 6.7% | 2.3% | 1.5% |
| Jul 2026 | 67.2% | 22.9% | 6.4% | 2% | 1.6% |
| Aug 2026 | 63.6% | 26.7% | 6.4% | 2% | 1.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 2.9M | -6.4% | -3.6 points | |
| 2, held 2nd | 26.7% | 1.2M | +15.6% | +3.9 points | |
| 3, held 3rd | 6.4% | 289K | -1.5% | 0 points | |
| 4, held 4th | 2% | 90.5K | 0% | 0 points | |
| 5, held 5th | 1.3% | 60.5K | -18.2% | -0.3 points |
63.6%
Held 1st. 2.9M estimated branded searches, -6.4% vs prior month. Share -3.6 points.
26.7%
Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share +3.9 points.
3.
Affinity6.4%
Held 3rd. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.
2%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.3%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among photo editing software worldwide?
5 brands
In August 2026, Adobe Photoshop was the most searched among photo editing software worldwide, with an estimated 2.9M branded searches and 63.6% estimated Share of Search within this set. Adobe Lightroom is in 2nd place, 36.8 percentage points behind at 26.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Adobe Photoshop | 66.2% → 63.6% | 67.2%Jul 2026 | 58.2%Nov 2025 | 1st |
| Adobe Lightroom | 20.4% → 26.7% | 26.7%Aug 2026 | 17.6%Nov 2025 | 2nd |
| Affinity | 10% → 6.4% | 20.4%Nov 2025 | 5.8%May 2026 | 3rd |
| Capture One | 1.7% → 2% | 2.3%Jun 2026 | 1.4%Feb 2026 | 4th |
| Luminar Neo | 1.7% → 1.3% | 2.1%Apr 2026 | 1.3%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide decreased from 66.2% to 63.6%.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing software worldwide increased from 20.4% to 26.7%.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide decreased from 10% to 6.4%.
- Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among photo editing software worldwide peaked at 67.2% in July 2026 and was lowest at 58.2% in November 2025.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo editing software worldwide peaked at 26.7% in August 2026 and was lowest at 17.6% in November 2025.
- Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide peaked at 20.4% in November 2025 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Capture One and Luminar Neo held steady: their estimated Share of Search among photo editing software worldwide each moved less than 0.5 percentage points.
How did search popularity change for photo editing software worldwide in August 2026?
5 changes
In August 2026, Adobe Lightroom gained estimated Share of Search among photo editing software worldwide, from 22.9% to 26.7%.
In August 2026, Adobe Photoshop lost estimated Share of Search among photo editing software worldwide, from 67.2% to 63.6%.
Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.
Estimated monthly branded searches for Luminar Neo worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.
Estimated monthly branded searches for Capture One worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
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