Brandwave

How popular isPicsart in search?

In September 2026, people searched for Picsart by name about 1.8 million times worldwide, a 15.2% decrease from the previous year. These searches made up 17.5% of all global photo editing software searches, placing Picsart second out of 14 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Photopea32.6%
  2. Picsart17.5%
  3. Adobe Lightroom11.3%
  4. Pixlr10.2%
  5. GIMP8.3%
  6. VSCO6.7%
  7. Adobe Photoshop6.5%
  8. Snapseed3.2%
  9. Capture One1.3%
  10. Affinity1.1%
  11. +4 more
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Which photo editing software compete with Picsart?

Picsart against photo editing software worldwide, by month

Share of searches by month for Photopea, Picsart, Adobe Lightroom, Pixlr, GIMP, VSCO, Adobe Photoshop, Snapseed. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaPicsartAdobe LightroomPixlrGIMPVSCOAdobe PhotoshopSnapseedCapture OneAffinityLuminar NeoRawTherapeeDxO PhotoLabCyberLink PhotoDirector
Oct 202531.9%16.7%9.7%12.7%8.4%6.6%6.4%3.2%0.86%1.6%0.86%0.39%0.26%0.47%
Nov 202527.2%17.9%9.7%13.6%8.9%6.8%6.7%3.2%1.1%2.7%1.1%0.4%0.27%0.4%
Dec 202529.1%19.1%10.4%11.4%7.7%7.3%7.2%3.5%0.96%1.2%0.96%0.35%0.19%0.53%
Jan 202629.2%18.8%10.6%11.4%9.2%7.4%5.9%3.5%0.96%1.2%0.96%0.35%0.19%0.43%
Feb 202631.3%19.5%11%10.8%8.2%6.5%6.3%3.1%0.69%0.9%0.85%0.31%0.17%0.38%
Mar 202629.8%19.2%11%11.4%7.9%7.5%6%3.6%0.98%1%0.8%0.29%0.2%0.29%
Apr 202630%22.5%11%9.8%7.7%6.2%6%3.6%0.66%0.72%0.99%0.3%0.2%0.24%
May 202630.9%22.4%10.8%10.3%6.5%6.5%5.1%4.6%0.68%0.74%0.83%0.31%0.2%0.25%
Jun 202632.2%22.2%11.1%8.9%6.8%6.7%5.3%3.4%1.1%0.93%0.71%0.32%0.21%0.12%
Jul 202632.8%22.3%9.7%9.4%7.1%6.8%5.4%3.3%0.89%0.94%0.73%0.32%0.22%0.1%
Aug 202632.7%22%11.3%8.7%7%6.8%5.4%3.3%0.88%0.78%0.59%0.32%0.22%0.1%
Sep 202632.6%17.5%11.3%10.2%8.3%6.7%6.5%3.2%1.3%1.1%0.48%0.32%0.26%0.1%
  1. 1.Photopea

    32.6%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Picsart

    17.5%

    Held 2nd. 1.8M estimated branded searches, -20.1% vs prior month. Share -4.5 points.

  3. Held 3rd. 1.2M estimated branded searches, +0.71% vs prior month. Share 0 points.

  4. 4.Pixlr

    10.2%

    Held 4th. 1M estimated branded searches, +17.5% vs prior month. Share +1.5 points.

  5. 5.GIMP

    8.3%

    Held 5th. 851K estimated branded searches, +19.5% vs prior month. Share +1.3 points.

  6. 6.VSCO

    6.7%

    Held 6th. 692K estimated branded searches, -0.43% vs prior month. Share -0.1 points.

  7. Held 7th. 673K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  8. 8.Snapseed

    3.2%

    Held 8th. 329K estimated branded searches, -3.6% vs prior month. Share -0.1 points.

  9. Held 9th. 135K estimated branded searches, +49.2% vs prior month. Share +0.4 points.

  10. 10.Affinity

    1.1%

    Held 10th. 115K estimated branded searches, +45.3% vs prior month. Share +0.3 points.

  11. 11.Luminar Neo

    0.48%

    Held 11th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  12. 12.RawTherapee

    0.32%

    Held 12th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.DxO PhotoLab

    0.26%

    Held 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  14. Held 14th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Picsart and its closest rivals

Every comparison with Picsart

32 comparisons

How has branded search demand for Picsart changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Picsart worldwide fell from 2.1M to 1.8M.
  • Across the 12 months ending September 2026, Picsart’s share of searches among photo editing software worldwide increased from 16.7% to 17.5%.
  • Across the 12 months ending September 2026, Picsart’s share of searches among photo editing software worldwide peaked at 22.5% in April 2026 and was lowest at 16.7% in October 2025.

How did search popularity change for photo editing software worldwide in September 2026?

6 changes
  1. In September 2026, Pixlr gained share of searches among photo editing software worldwide, from 8.7% to 10.2%.

  2. In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%.

  3. In September 2026, Adobe Photoshop gained share of searches among photo editing software worldwide, from 5.4% to 6.5%.

  4. In September 2026, Picsart lost share of searches among photo editing software worldwide, from 22% to 17.5%.

  5. Estimated monthly branded searches for Capture One worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  6. Estimated monthly branded searches for CyberLink PhotoDirector worldwide fell 83.6% over 12 measured months, from 60.5K to 9.9K in September 2026.

How are Picsart’s branded searches counted?

77 search terms

Brandwave collects information about searches that people make online using Picsart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • background for picsart
  • background of picsart
  • background picsart
  • backgrounds picsart
  • bg for picsart
  • edit photo on picsart
  • editing for picsart
  • image picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo edit picsart app
  • photo editing app picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor app picsart
  • photo editor picsart
  • photo editor picsart app
  • pics art
  • pics art ai
  • pics art app
  • pics art edited pics
  • pics art editing
  • pics art editor
  • pics art photos
  • pics art software
  • pics art web
  • pics art website
  • picsart
  • picsart academy
  • picsart ai
  • picsart animator
  • picsart app
  • picsart app photo editing
  • picsart app photo editor
  • picsart app picsart app
  • picsart application
  • picsart background
  • picsart background remover

1–40 of 77

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How the Brand Demand Index is measured

Where does Picsart compete?

Picsart is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI image editing tools3rd of 80.86%Show ranking
Graphic design software6th of 320.82%Show ranking
Online design tools5th of 110.86%Show ranking
Image editing software3rd of 1515.3%Show ranking
Photo editing software2nd of 1417.5%Shown above
Online photo editors3rd of 619.8%Show ranking
AI photo enhancers1st of 938.6%Show ranking
Photo enhancer apps1st of 838.8%Show ranking
Mobile photo editing apps1st of 644.2%Show ranking
Creator with pink hair and a pink jacket

Is Picsart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.