Brandwave

BeFunky vs Picsart:Which is more popular?

In September 2026, Picsart had more branded searches than BeFunky among online photo editors worldwide. Picsart had about 1.8 million branded searches, while BeFunky had 301,000. Picsart made up 19.8% of all online photo editor searches we track, and BeFunky accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about online photo editors, BeFunky appeared in two of the five answers and Picsart in one. BeFunky was mentioned before Picsart in every answer that named either.

Among online photo editors worldwide in September 2026

Who do people search for more?

Picsart, about 6 searches for every 1 for BeFunky

Picsart 1.8M searchesBeFunky 301K searches

Who does AI mention more?

BeFunky, mentioned in 2 of 5 answers, Picsart in 1

BeFunky in 2 of 5Picsart in 1 of 5

Who does AI recommend more?

BeFunky, named ahead of Picsart in 2 of 2 answers

BeFunky first in 2Picsart never first

Follow BeFunky vs Picsart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online photo editors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BeFunky was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Picsart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BeFunky was listed before Picsart in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photopea1st
  2. Pixlr2nd
  3. Adobe Photoshop3rd
  4. BeFunky4th
  5. Picsart5th
  6. Fotor5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photopea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixlr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeFunky2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picsart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fotor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online photo editors

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BeFunky or Picsart more popular in search?

This chart shows how often people search Google for BeFunky and Picsart by name. Each line represents a brand's share of searches for all six online photo editors we track, month by month, from English-language searches worldwide.

BeFunky and Picsart among online photo editors worldwide, by month

Share of searches by month for Picsart, BeFunky. The figures are in the table below the chart.

View monthly share of searches table
MonthPhotopeaAdobe PhotoshopPicsartPixlrFotorBeFunky
Oct 202534.6%25.9%18.1%13.8%6.1%1.4%
Nov 202530.4%27.8%20%15.2%5.4%1.2%
Dec 202532.4%25.6%21.3%12.7%6.8%1.3%
Jan 202633.7%25.1%21.7%13.2%5%1.4%
Feb 202634.8%26%21.6%12%4.7%0.94%
Mar 202633.7%25.2%21.7%12.9%5.3%1.1%
Apr 202633.4%25%25%10.9%4.8%0.9%
May 202634.5%24.5%25%11.5%3.5%1.1%
Jun 202636.8%22.5%25.4%10.2%3.5%1.5%
Jul 202637.1%22.7%25.2%10.6%3.5%1%
Aug 202636.8%22.5%24.7%9.8%5.2%0.99%
Sep 202636.8%23.9%19.8%11.5%4.7%3.3%

How has the BeFunky and Picsart comparison changed over the last 12 months?

3 findings
  • Picsart was ahead of BeFunky in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BeFunky’s share of searches among online photo editors worldwide moved from 1.4% to 3.3%, and its estimated monthly branded searches moved from 165K to 301K.
  • Across the 12 months ending September 2026, Picsart’s share of searches among online photo editors worldwide moved from 18.1% to 19.8%, and its estimated monthly branded searches moved from 2.1M to 1.8M.

How did search popularity change for online photo editors worldwide in September 2026?

3 changes
  1. In September 2026, Adobe Photoshop overtook Picsart to rank 2nd among online photo editors worldwide, with 23.9% of the searches.

  2. In September 2026, BeFunky gained share of searches among online photo editors worldwide, from 0.99% to 3.3%.

  3. In September 2026, Picsart lost share of searches among online photo editors worldwide, from 24.7% to 19.8%.

How are branded searches counted?

71 search terms

Brandwave collects information about searches that people make online using BeFunky’s and Picsart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BeFunky

1 branded search term

  • befunky

Picsart

70 branded search terms

  • background for picsart
  • background of picsart
  • background picsart
  • backgrounds picsart
  • bg for picsart
  • edit photo on picsart
  • editing for picsart
  • image picsart
  • photo edit in picsart
  • photo edit on picsart
  • photo edit picsart
  • photo edit picsart app
  • photo editing app picsart
  • photo editing in picsart
  • photo editing on picsart
  • photo editing picsart
  • photo editor app picsart
  • photo editor picsart
  • photo editor picsart app
  • pics art
  • pics art ai
  • pics art app
  • pics art edited pics
  • pics art editing
  • pics art editor
  • pics art photos
  • pics art web
  • pics art website
  • picsart
  • picsart academy
  • picsart ai
  • picsart app
  • picsart app photo editing
  • picsart app photo editor
  • picsart app picsart app
  • picsart application
  • picsart background
  • picsart background remover
  • picsart backgrounds
  • picsart bg remover

1–40 of 70

How the Brand Demand Index is measured

Other head-to-heads among online photo editors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.