Brandwave

How popular isAffinity in search?

In August 2026, there were an estimated 289K branded searches for Affinity worldwide which is down 54.8% over the last 11 months. Affinity holds 6.4% estimated Share of Search among photo editing software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Photoshop63.6%
  2. Adobe Lightroom26.7%
  3. Affinity6.4%
  4. Capture One2%
  5. Luminar Neo1.3%
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Which photo editing software compete with Affinity?

Affinity against photo editing software worldwide, by month

Share of Search by month for Adobe Photoshop, Adobe Lightroom, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe PhotoshopAdobe LightroomAffinityCapture OneLuminar Neo
Oct 202566.2%20.4%10%1.7%1.7%
Nov 202558.2%17.6%20.4%1.9%1.9%
Dec 202565.5%21.6%9%2%2%
Jan 202664.5%22.7%8.7%2%2%
Feb 202666.4%23.6%7%1.4%1.7%
Mar 202665.1%24.5%6.8%2%1.7%
Apr 202665.7%24.5%6.4%1.4%2.1%
May 202667%23.9%5.8%1.5%1.8%
Jun 202664.9%24.6%6.7%2.3%1.5%
Jul 202667.2%22.9%6.4%2%1.6%
Aug 202663.6%26.7%6.4%2%1.3%
Sep 2026—————
  1. Held 1st. 2.9M estimated branded searches, -6.4% vs prior month. Share -3.6 points.

  2. Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share +3.9 points.

  3. 3.Affinity

    6.4%

    Held 3rd. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.

  4. Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Affinity and its closest rivals

How has branded search demand for Affinity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Affinity worldwide fell from 640K to 289K.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide decreased from 10% to 6.4%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among photo editing software worldwide peaked at 20.4% in November 2025 and was lowest at 5.8% in May 2026.

How did search popularity change for photo editing software worldwide in August 2026?

  1. In August 2026, Adobe Lightroom gained estimated Share of Search among photo editing software worldwide, from 22.9% to 26.7%.

  2. In August 2026, Adobe Photoshop lost estimated Share of Search among photo editing software worldwide, from 67.2% to 63.6%.

  3. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  4. Estimated monthly branded searches for Luminar Neo worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Capture One worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

Where does Affinity compete?

Affinity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software13th of 310.16%Show ranking
Image editing software7th of 132.4%Show ranking
Photo editing software3rd of 56.4%Shown above
Vector graphics software4th of 1010.3%Show ranking
Illustration software4th of 512.1%Show ranking
Desktop publishing software2nd of 741.6%Show ranking

How is Affinity measured?

Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

127 branded search terms

  • affinity app
  • affinity app android
  • affinity app cost
  • affinity app download
  • affinity app for android
  • affinity app for ipad
  • affinity app free
  • affinity app ipad
  • affinity app linux
  • affinity app review
  • affinity app reviews
  • affinity app windows
  • affinity by canva
  • affinity canva
  • affinity design
  • affinity designer
  • affinity designer 2
  • affinity designer 2 download
  • affinity designer 2 for ipad
  • affinity designer ai
  • affinity designer android
  • affinity designer app
  • affinity designer cost
  • affinity designer desktop publishing
  • affinity designer download
  • affinity designer for android
  • affinity designer for iphone
  • affinity designer for linux
  • affinity designer free
  • affinity designer free download
  • affinity designer free trial
  • affinity designer graphic design
  • affinity designer graphic design software
  • affinity designer ipad
  • affinity designer iphone
  • affinity designer linux
  • affinity designer mac
  • affinity designer online
  • affinity designer photo editing
  • affinity designer price

1–40 of 127

How the Brand Demand Index is measured

Who owns Affinity?

Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide.

Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Affinity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.