Brandwave

Desktop publishing software:Which brands are most popular in search?

In August 2026, Adobe InDesign was the most searched among desktop publishing software worldwide, with an estimated 314K branded searches and 45.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe InDesign45.1%
  2. Affinity41.6%
  3. Scribus10.6%
  4. QuarkXPress2%
  5. Swift Publisher0.3%
  6. Xara0.23%
  7. VivaDesigner0.22%

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Share of SearchLeaderboard

Compare desktop publishing software for designing multi-page print and digital publications, brochures, books and professional page layouts. Includes publishing applications and design suites with dedicated layout tools. Word processors, slide tools and basic template design platforms are outside this set. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among desktop publishing software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity, Scribus. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe InDesignAffinityScribusQuarkXPressSwift PublisherXaraVivaDesigner
Oct 202537.1%53%7.3%1.9%0.25%0.27%0.23%
Nov 202521.9%72.3%4.4%1.1%0.13%0.13%0.11%
Dec 202537.9%52.1%7.5%1.7%0.3%0.25%0.21%
Jan 202642.8%45.5%9.1%1.9%0.29%0.22%0.2%
Feb 202643.1%43.2%10.6%2.3%0.29%0.28%0.27%
Mar 202647.9%39.6%9.5%2.2%0.32%0.25%0.26%
Apr 202646.2%41.6%9.1%2.2%0.33%0.25%0.3%
May 202648.6%38.8%9.7%2.2%0.29%0.25%0.23%
Jun 202646.9%42.3%8.3%1.8%0.27%0.21%0.22%
Jul 202646.3%42.1%8.9%1.9%0.29%0.22%0.22%
Aug 202645.1%41.6%10.6%2%0.3%0.23%0.22%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Adobe InDesign

    45.1%

    held 1st · 314K estimated branded searches · -2.9% vs prior month · -1.2 points

  2. 2.Affinity

    41.6%

    held 2nd · 289K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. 3.Scribus

    10.6%

    held 3rd · 74K estimated branded searches · +18.6% vs prior month · +1.7 points

  4. 4.QuarkXPress

    2%

    held 4th · 13.6K estimated branded searches · +1.3% vs prior month · 0 points

  5. 5.Swift Publisher

    0.3%

    held 5th · 2.1K estimated branded searches · +3.4% vs prior month · 0 points

  6. 6.Xara

    0.23%

    moved from 7th to 6th · 1.6K estimated branded searches · +2.6% vs prior month · 0 points

  7. 7.VivaDesigner

    0.22%

    moved from 6th to 7th · 1.5K estimated branded searches · -0.65% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among desktop publishing software worldwide?

In August 2026, Adobe InDesign was the most searched among desktop publishing software worldwide, with an estimated 314K branded searches and 45.1% estimated Share of Search within this set. Affinity is in 2nd place, 3.5 percentage points behind at 41.6% Share of Search.

Global desktop publishing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adobe InDesign37.1% → 45.1%48.6%May 202621.9%Nov 20252nd → 1st
Affinity53% → 41.6%72.3%Nov 202538.8%May 20261st → 2nd
Scribus7.3% → 10.6%10.6%Aug 20264.4%Nov 20253rd
QuarkXPress1.9% → 2%2.3%Feb 20261.1%Nov 20254th
Swift Publisher0.25% → 0.3%0.33%Apr 20260.13%Nov 20256th → 5th
Xara0.27% → 0.23%0.28%Feb 20260.13%Nov 20255th → 6th
VivaDesigner0.23% → 0.22%0.3%Apr 20260.11%Nov 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide increased from 37.1% to 45.1%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide decreased from 53% to 41.6%.
  • Across the 11 months ending August 2026, Scribus’ estimated Share of Search among desktop publishing software worldwide increased from 7.3% to 10.6%.
  • Across the 11 months ending August 2026, Adobe InDesign’s estimated Share of Search among desktop publishing software worldwide peaked at 48.6% in May 2026 and was lowest at 21.9% in November 2025.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide peaked at 72.3% in November 2025 and was lowest at 38.8% in May 2026.
  • Across the 11 months ending August 2026, Scribus’ estimated Share of Search among desktop publishing software worldwide peaked at 10.6% in August 2026 and was lowest at 4.4% in November 2025.
  • Across the 11 months ending August 2026, QuarkXPress’ estimated Share of Search among desktop publishing software worldwide peaked at 2.3% in February 2026 and was lowest at 1.1% in November 2025.
  • Across the 11 months ending August 2026, Adobe InDesign rose from 2nd to 1st among desktop publishing software worldwide.
  • Across the 11 months ending August 2026, Affinity fell from 1st to 2nd among desktop publishing software worldwide.
  • Across the 11 months ending August 2026, Swift Publisher rose from 6th to 5th among desktop publishing software worldwide.
  • Across the 11 months ending August 2026, Xara fell from 5th to 6th among desktop publishing software worldwide.
  • Across the 11 months ending August 2026, QuarkXPress and VivaDesigner held steady: their estimated Share of Search among desktop publishing software worldwide each moved less than 0.5 percentage points.

How did search popularity change for desktop publishing software worldwide in August 2026?

  1. In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.

  2. In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.

  3. In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.

  4. In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.

  5. In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.

  6. Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.

  7. Estimated monthly branded searches for Swift Publisher worldwide fell 29.3% over 11 measured months, from 3K to 2.1K in August 2026.

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