Brandwave

How popular isAffinity in search?

In August 2026, there were an estimated 289K branded searches for Affinity worldwide which is down 54.8% over the last 11 months. Affinity holds 41.6% estimated Share of Search among desktop publishing software worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe InDesign45.1%
  2. Affinity41.6%
  3. Scribus10.6%
  4. QuarkXPress2%
  5. Swift Publisher0.3%
  6. Xara0.23%
  7. VivaDesigner0.22%
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Which desktop publishing software compete with Affinity?

Affinity against desktop publishing software worldwide, by month

Share of Search by month for Adobe InDesign, Affinity, Scribus. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe InDesignAffinityScribusQuarkXPressSwift PublisherXaraVivaDesigner
Oct 202537.1%53%7.3%1.9%0.25%0.27%0.23%
Nov 202521.9%72.3%4.4%1.1%0.13%0.13%0.11%
Dec 202537.9%52.1%7.5%1.7%0.3%0.25%0.21%
Jan 202642.8%45.5%9.1%1.9%0.29%0.22%0.2%
Feb 202643.1%43.2%10.6%2.3%0.29%0.28%0.27%
Mar 202647.9%39.6%9.5%2.2%0.32%0.25%0.26%
Apr 202646.2%41.6%9.1%2.2%0.33%0.25%0.3%
May 202648.6%38.8%9.7%2.2%0.29%0.25%0.23%
Jun 202646.9%42.3%8.3%1.8%0.27%0.21%0.22%
Jul 202646.3%42.1%8.9%1.9%0.29%0.22%0.22%
Aug 202645.1%41.6%10.6%2%0.3%0.23%0.22%
Sep 2026———————

  1. 1.Adobe InDesign

    45.1%

    Held 1st. 314K estimated branded searches, -2.9% vs prior month. Share -1.2 points.

  2. 2.Affinity

    41.6%

    Held 2nd. 289K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  3. 3.Scribus

    10.6%

    Held 3rd. 74K estimated branded searches, +18.6% vs prior month. Share +1.7 points.

  4. 4.QuarkXPress

    2%

    Held 4th. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.

  5. 5.Swift Publisher

    0.3%

    Held 5th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.

  6. 6.Xara

    0.23%

    Moved from 7th to 6th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  7. 7.VivaDesigner

    0.22%

    Moved from 6th to 7th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.

Compare search popularity between Affinity and its closest rivals

How has branded search demand for Affinity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Affinity worldwide fell from 640K to 289K.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide decreased from 53% to 41.6%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among desktop publishing software worldwide peaked at 72.3% in November 2025 and was lowest at 38.8% in May 2026.
  • Across the 11 months ending August 2026, Affinity fell from 1st to 2nd among desktop publishing software worldwide.

How did search popularity change for desktop publishing software worldwide in August 2026?

  1. In August 2026, Scribus gained estimated Share of Search among desktop publishing software worldwide, from 8.9% to 10.6%.

  2. In August 2026, Adobe InDesign lost estimated Share of Search among desktop publishing software worldwide, from 46.3% to 45.1%.

  3. In August 2026, Affinity lost estimated Share of Search among desktop publishing software worldwide, from 42.1% to 41.6%.

  4. In August 2026, Xara rose from 7th to 6th among desktop publishing software worldwide.

  5. In August 2026, VivaDesigner fell from 6th to 7th among desktop publishing software worldwide.

  6. Estimated monthly branded searches for QuarkXPress worldwide fell 39.9% over 11 measured months, from 22.6K to 13.6K in August 2026.

Where does Affinity compete?

Affinity is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software13th of 310.16%Show ranking
Image editing software7th of 132.4%Show ranking
Photo editing software3rd of 56.4%Show ranking
Vector graphics software4th of 1010.3%Show ranking
Illustration software4th of 512.1%Show ranking
Desktop publishing software2nd of 741.6%Shown above

How is Affinity measured?

Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

127 branded search terms

  • affinity app
  • affinity app android
  • affinity app cost
  • affinity app download
  • affinity app for android
  • affinity app for ipad
  • affinity app free
  • affinity app ipad
  • affinity app linux
  • affinity app review
  • affinity app reviews
  • affinity app windows
  • affinity by canva
  • affinity canva
  • affinity design
  • affinity designer
  • affinity designer 2
  • affinity designer 2 download
  • affinity designer 2 for ipad
  • affinity designer ai
  • affinity designer android
  • affinity designer app
  • affinity designer cost
  • affinity designer desktop publishing
  • affinity designer download
  • affinity designer for android
  • affinity designer for iphone
  • affinity designer for linux
  • affinity designer free
  • affinity designer free download
  • affinity designer free trial
  • affinity designer graphic design
  • affinity designer graphic design software
  • affinity designer ipad
  • affinity designer iphone
  • affinity designer linux
  • affinity designer mac
  • affinity designer online
  • affinity designer photo editing
  • affinity designer price

1–40 of 127

How the Brand Demand Index is measured

Who owns Affinity?

Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide.

Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.

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