Brandwave

Illustration software:Which brands are most popular in search?

In August 2026, Adobe Illustrator was the most searched among illustration software worldwide, with an estimated 848K branded searches and 35.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Illustrator35.6%
  2. Krita23.1%
  3. Procreate18.9%
  4. Affinity12.1%
  5. Clip Studio Paint10.3%

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Share of SearchLeaderboard

Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among illustration software worldwide, by month

Share of Search by month for Adobe Illustrator, Krita, Procreate, Affinity, Clip Studio Paint. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe IllustratorKritaProcreateAffinityClip Studio Paint
Oct 202530.7%18.7%18.7%21.7%10.2%
Nov 202523.2%14.4%14.4%38.3%9.7%
Dec 202527.5%20.2%20.2%18.5%13.5%
Jan 202629.2%20.8%20.8%17.8%11.4%
Feb 202634.2%19.5%19.5%16%10.7%
Mar 202630.6%20.8%20.8%13.9%13.9%
Apr 202635.5%22.4%18.4%13.7%10%
May 202636.1%20%20%13%10.9%
Jun 202635%19.2%19.2%13.6%12.9%
Jul 202638.9%19.1%19.1%12.5%10.4%
Aug 202635.6%23.1%18.9%12.1%10.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adobe Illustrator

    35.6%

    Held 1st. 848K estimated branded searches, -7.4% vs prior month. Share -3.3 points.

  2. 2.Krita

    23.1%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Procreate

    18.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Affinity

    12.1%

    Held 4th. 289K estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  5. 5.Clip Studio Paint

    10.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among illustration software worldwide?

In August 2026, Adobe Illustrator was the most searched among illustration software worldwide, with an estimated 848K branded searches and 35.6% estimated Share of Search within this set. Krita is in 2nd place, 12.5 percentage points behind at 23.1% Share of Search.

Global illustration software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adobe Illustrator30.7% → 35.6%38.9%Jul 202623.2%Nov 20251st
Krita18.7% → 23.1%23.1%Aug 202614.4%Nov 20253rd → 2nd
Procreate18.7% → 18.9%20.8%Jan 202614.4%Nov 20254th → 3rd
Affinity21.7% → 12.1%38.3%Nov 202512.1%Aug 20262nd → 4th
Clip Studio Paint10.2% → 10.3%13.9%Mar 20269.7%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide increased from 30.7% to 35.6%.
  • Across the 11 months ending August 2026, Krita’s estimated Share of Search among illustration software worldwide increased from 18.7% to 23.1%.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide decreased from 21.7% to 12.1%.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide peaked at 38.9% in July 2026 and was lowest at 23.2% in November 2025.
  • Across the 11 months ending August 2026, Krita’s estimated Share of Search among illustration software worldwide peaked at 23.1% in August 2026 and was lowest at 14.4% in November 2025.
  • Across the 11 months ending August 2026, Procreate’s estimated Share of Search among illustration software worldwide peaked at 20.8% in January 2026 and was lowest at 14.4% in November 2025.
  • Across the 11 months ending August 2026, Affinity’s estimated Share of Search among illustration software worldwide peaked at 38.3% in November 2025 and was lowest at 12.1% in August 2026.
  • Across the 11 months ending August 2026, Clip Studio Paint’s estimated Share of Search among illustration software worldwide peaked at 13.9% in March 2026 and was lowest at 9.7% in November 2025.
  • Across the 11 months ending August 2026, Krita rose from 3rd to 2nd among illustration software worldwide.
  • Across the 11 months ending August 2026, Procreate rose from 4th to 3rd among illustration software worldwide.
  • Across the 11 months ending August 2026, Affinity fell from 2nd to 4th among illustration software worldwide.
  • Across the 11 months ending August 2026, Clip Studio Paint held steady: its estimated Share of Search among illustration software worldwide moved less than 0.5 percentage points.

How did search popularity change for illustration software worldwide in August 2026?

  1. In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.

  2. In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.

  3. Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.

  4. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  5. Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

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