Brandwave

How popular isAdobe Illustrator in search?

In August 2026, there were an estimated 848K branded searches for Adobe Illustrator worldwide which is down 6% over the last 11 months. Adobe Illustrator holds 35.6% estimated Share of Search among illustration software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Illustrator35.6%
  2. Krita23.1%
  3. Procreate18.9%
  4. Affinity12.1%
  5. Clip Studio Paint10.3%
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Which illustration software compete with Adobe Illustrator?

Adobe Illustrator against illustration software worldwide, by month

Share of Search by month for Adobe Illustrator, Krita, Procreate, Affinity, Clip Studio Paint. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe IllustratorKritaProcreateAffinityClip Studio Paint
Oct 202530.7%18.7%18.7%21.7%10.2%
Nov 202523.2%14.4%14.4%38.3%9.7%
Dec 202527.5%20.2%20.2%18.5%13.5%
Jan 202629.2%20.8%20.8%17.8%11.4%
Feb 202634.2%19.5%19.5%16%10.7%
Mar 202630.6%20.8%20.8%13.9%13.9%
Apr 202635.5%22.4%18.4%13.7%10%
May 202636.1%20%20%13%10.9%
Jun 202635%19.2%19.2%13.6%12.9%
Jul 202638.9%19.1%19.1%12.5%10.4%
Aug 202635.6%23.1%18.9%12.1%10.3%
Sep 2026—————

  1. 1.Adobe Illustrator

    35.6%

    Held 1st. 848K estimated branded searches, -7.4% vs prior month. Share -3.3 points.

  2. 2.Krita

    23.1%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4 points.

  3. 3.Procreate

    18.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Affinity

    12.1%

    Held 4th. 289K estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  5. 5.Clip Studio Paint

    10.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Adobe Illustrator and its closest rivals

How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 903K to 848K.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide increased from 30.7% to 35.6%.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among illustration software worldwide peaked at 38.9% in July 2026 and was lowest at 23.2% in November 2025.

How did search popularity change for illustration software worldwide in August 2026?

  1. In August 2026, Krita gained estimated Share of Search among illustration software worldwide, from 19.1% to 23.1%.

  2. In August 2026, Adobe Illustrator lost estimated Share of Search among illustration software worldwide, from 38.9% to 35.6%.

  3. Procreate’s estimated Share of Search among illustration software worldwide has lost ground for 3 months in a row, from 20% to 18.9% in August 2026.

  4. Estimated monthly branded searches for Affinity worldwide fell 54.8% over 11 measured months, from 640K to 289K in August 2026.

  5. Estimated monthly branded searches for Clip Studio Paint worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

Where does Adobe Illustrator compete?

Adobe Illustrator is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software7th of 310.47%Show ranking
Vector graphics software1st of 1030.2%Show ranking
Illustration software1st of 535.6%Shown above

How is Adobe Illustrator measured?

Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • adobe illustrator
  • adobe illustrator cost
  • adobe illustrator download
  • adobe illustrator for graphic design
  • adobe illustrator for ipad
  • adobe illustrator free
  • adobe illustrator free download
  • adobe illustrator free trial
  • adobe illustrator graphic design
  • adobe illustrator graphic design software
  • adobe illustrator online
  • adobe illustrator photo editing
  • adobe illustrator subscription
  • adobe illustrator vector design
  • adobe illustrator vector graphics
  • download adobe illustrator
  • how much is adobe illustrator
  • illustrator ai
  • illustrator software

How the Brand Demand Index is measured

Who owns Adobe Illustrator?

Adobe Illustrator is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Illustrator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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