How popular isCanva in search?
In August 2026, there were an estimated 160M branded searches for Canva worldwide which is down 32% over the last 11 months. Canva holds 88.8% estimated Share of Search among graphic design software worldwide and is ranked 1st of 31 competitors for search popularity. These are worldwide searches for English-language branded terms.
Canva88.8%Adobe Express2.7%
Photopea2%Adobe Photoshop1.6%
Picsart1.4%
Pixlr0.55%Adobe Illustrator0.47%
GIMP0.47%CorelDRAW0.43%
Inkscape0.35%- +21 more
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Which graphic design software compete with Canva?
Share of Search by month for Canva, Adobe Express. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Adobe Express | Photopea | Adobe Photoshop | Picsart | Pixlr | Adobe Illustrator | GIMP | CorelDRAW | Inkscape | Fotor | Adobe InDesign | Affinity | Kittl | Microsoft Designer | Paint.NET | PhotoScape | Scribus | VistaCreate | Visme | Pixelmator | PaintShop Pro | QuarkXPress | Linearity Curve | Boxy SVG | Amadine | Swift Publisher | Xara | Vectr | VivaDesigner | Acorn |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 1.9% | 1.6% | 1.6% | 0.85% | 0.66% | 0.35% | 0.5% | 0.36% | 0.28% | 0.33% | 0.17% | 0.25% | 0.16% | 0.19% | 0.08% | 0.06% | 0.03% | 0.06% | 0.07% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 88.6% | 2.3% | 1.6% | 1.9% | 1% | 0.93% | 0.4% | 0.59% | 0.42% | 0.35% | 0.33% | 0.2% | 0.67% | 0.17% | 0.15% | 0.09% | 0.06% | 0.04% | 0.05% | 0.09% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 88.6% | 1.8% | 2% | 2% | 1.3% | 0.84% | 0.42% | 0.6% | 0.44% | 0.35% | 0.44% | 0.2% | 0.28% | 0.17% | 0.14% | 0.11% | 0.07% | 0.04% | 0.06% | 0.07% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.5% | 1.4% | 1.7% | 1.6% | 1.1% | 0.64% | 0.36% | 0.58% | 0.43% | 0.35% | 0.28% | 0.21% | 0.22% | 0.17% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.05% | 0.09% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.7% | 2.6% | 1.6% | 1.6% | 1% | 0.59% | 0.37% | 0.49% | 0.36% | 0.35% | 0.27% | 0.17% | 0.17% | 0.14% | 0.12% | 0.08% | 0.06% | 0.04% | 0.04% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 3.4% | 1.6% | 1.6% | 1.2% | 0.62% | 0.37% | 0.49% | 0.37% | 0.34% | 0.3% | 0.2% | 0.17% | 0.14% | 0.12% | 0.09% | 0.06% | 0.04% | 0.05% | 0.06% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 89.9% | 1.8% | 1.6% | 1.6% | 1.7% | 0.55% | 0.4% | 0.47% | 0.37% | 0.34% | 0.26% | 0.17% | 0.16% | 0.14% | 0.12% | 0.08% | 0.06% | 0.03% | 0.05% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 89.6% | 2.4% | 1.6% | 1.6% | 1.7% | 0.56% | 0.37% | 0.39% | 0.36% | 0.34% | 0.22% | 0.17% | 0.13% | 0.12% | 0.18% | 0.08% | 0.06% | 0.03% | 0.03% | 0.04% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 87.5% | 3.5% | 1.9% | 1.7% | 1.7% | 0.58% | 0.45% | 0.46% | 0.43% | 0.34% | 0.31% | 0.19% | 0.17% | 0.13% | 0.28% | 0.06% | 0.05% | 0.03% | 0.04% | 0.04% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 84.3% | 5.3% | 2.3% | 1.9% | 2% | 0.73% | 0.58% | 0.54% | 0.51% | 0.39% | 0.47% | 0.2% | 0.19% | 0.15% | 0.15% | 0.07% | 0.06% | 0.04% | 0.05% | 0.03% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 88.8% | 2.7% | 2% | 1.6% | 1.4% | 0.55% | 0.47% | 0.47% | 0.43% | 0.35% | 0.31% | 0.17% | 0.16% | 0.13% | 0.12% | 0.06% | 0.06% | 0.04% | 0.04% | 0.03% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.8% | 160M | +19.8% | +4.5 points | |
| 2, held 2nd | 2.7% | 4.9M | -41.7% | -2.6 points | |
| 3, held 3rd | 2% | 3.6M | +0.08% | -0.3 points | |
| 4, moved from 5th to 4th | 1.6% | 2.9M | -6.4% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 2.5M | -19.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.55% | 993K | -14.4% | -0.2 points | |
| 7, held 7th | 0.47% | 848K | -7.4% | -0.1 points | |
| 8, held 8th | 0.47% | 847K | -1.6% | -0.1 points | |
| 9, held 9th | 0.43% | 778K | -3.4% | -0.1 points | |
| 10, moved from 11th to 10th | 0.35% | 628K | +0.83% | 0 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 0.31% | 561K | -24.2% | -0.2 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.17% | 314K | -2.9% | 0 points | |
| 13, held 13th | 0.16% | 289K | -1.5% | 0 points | |
| 14, held 14th | 0.13% | 241K | -0.96% | 0 points | |
| 15, held 15th | 0.12% | 224K | -6.8% | 0 points | |
| 16, held 16th | 0.06% | 111K | -<0.01% | 0 points | |
| 17, held 17th | 0.06% | 101K | +0.48% | 0 points | |
| 18, moved from 19th to 18th | 0.04% | 74K | +18.6% | 0 pointsmoved from 19th to 18th | |
| 19, moved from 18th to 19th | 0.04% | 64.3K | -11.2% | 0 pointsmoved from 18th to 19th | |
| 20, held 20th | 0.03% | 60.4K | +14% | 0 points | |
| 21, held 21st | 0.02% | 41.8K | +0.77% | 0 points | |
| 22, held 22nd | 0.01% | 20.5K | +11.5% | 0 points | |
| 23, moved from 24th to 23rd | <0.01% | 13.6K | +1.3% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | <0.01% | 11.1K | -17.4% | 0 pointsmoved from 23rd to 24th | |
| 25, held 25th | <0.01% | 8.7K | -3.8% | 0 points | |
| 26, held 26th | <0.01% | 2.6K | +0.78% | 0 points | |
| 27, moved from 28th to 27th | <0.01% | 2.1K | +3.4% | 0 pointsmoved from 28th to 27th | |
| 28, moved from 30th to 28th | <0.01% | 1.6K | +2.6% | 0 pointsmoved from 30th to 28th | |
| 29, moved from 27th to 29th | <0.01% | 1.6K | -24.2% | 0 pointsmoved from 27th to 29th | |
| 30, moved from 29th to 30th | <0.01% | 1.5K | -0.65% | 0 pointsmoved from 29th to 30th | |
| 31, held 31st | <0.01% | 520 | +18.2% | 0 points |
1.
Canva88.8%
Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.5 points.
2.7%
Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.6 points.
3.
Photopea2%
Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.
1.6%
Moved from 5th to 4th. 2.9M estimated branded searches, -6.4% vs prior month. Share -0.3 points.
5.
Picsart1.4%
Moved from 4th to 5th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.
6.
Pixlr0.55%
Held 6th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.
0.47%
Held 7th. 848K estimated branded searches, -7.4% vs prior month. Share -0.1 points.
8.
GIMP0.47%
Held 8th. 847K estimated branded searches, -1.6% vs prior month. Share -0.1 points.
0.43%
Held 9th. 778K estimated branded searches, -3.4% vs prior month. Share -0.1 points.
10.
Inkscape0.35%
Moved from 11th to 10th. 628K estimated branded searches, +0.83% vs prior month. Share 0 points.
11.
Fotor0.31%
Moved from 10th to 11th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.
0.17%
Held 12th. 314K estimated branded searches, -2.9% vs prior month. Share 0 points.
13.
Affinity0.16%
Held 13th. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.
14.
Kittl0.13%
Held 14th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.
0.12%
Held 15th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.
16.
Paint.NET
0.06%
Held 16th. 111K estimated branded searches, -<0.01% vs prior month. Share 0 points.
17.PhotoScape
0.06%
Held 17th. 101K estimated branded searches, +0.48% vs prior month. Share 0 points.
18.
Scribus0.04%
Moved from 19th to 18th. 74K estimated branded searches, +18.6% vs prior month. Share 0 points.
19.
VistaCreate0.04%
Moved from 18th to 19th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.
20.
Visme0.03%
Held 20th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.
21.
Pixelmator0.02%
Held 21st. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.
0.01%
Held 22nd. 20.5K estimated branded searches, +11.5% vs prior month. Share 0 points.
23.
QuarkXPress<0.01%
Moved from 24th to 23rd. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.
<0.01%
Moved from 23rd to 24th. 11.1K estimated branded searches, -17.4% vs prior month. Share 0 points.
25.
Boxy SVG<0.01%
Held 25th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.
26.
Amadine
<0.01%
Held 26th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.
<0.01%
Moved from 28th to 27th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.
28.
Xara<0.01%
Moved from 30th to 28th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.
29.
Vectr<0.01%
Moved from 27th to 29th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.
30.
VivaDesigner<0.01%
Moved from 29th to 30th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.
31.
Acorn
<0.01%
Held 31st. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.
Compare search popularity between Canva and its closest rivals
How has branded search demand for Canva changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Canva worldwide fell from 235M to 160M.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design software worldwide decreased from 90.4% to 88.8%.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design software worldwide peaked at 90.5% in January 2026 and was lowest at 84.3% in July 2026.
How did search popularity change for graphic design software worldwide in August 2026?
6 changes

In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.
In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.

In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.

In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.
In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.

In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.
Where does Canva compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI image editing tools | 1st of 5 | 86.8% | Show ranking |
| Graphic design software | 1st of 31 | 88.8% | Shown above |
| Online design tools | 1st of 10 | 92.4% | Show ranking |
| Presentation software | 1st of 5 | 94.4% | Show ranking |
| Design template platforms | 1st of 5 | 96.8% | Show ranking |
| Social media template platforms | 1st of 3 | 97% | Show ranking |
| Storyboarding software | 1st of 5 | 99.6% | Show ranking |
| Thumbnail design tools | 1st of 4 | 99.6% | Show ranking |
| Video template platforms | 1st of 4 | 99.7% | Show ranking |
| Design template marketplaces | 1st of 5 | 99.7% | Show ranking |
How is Canva measured?
Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
313 branded search terms
- ai canva
- artificial intelligence canva
- birthday invitation canva
- birthday invitations canva
- birthday invite canva
- birthday invites canva
- book cover design canva
- brochure canva
- brochure templates canva
- business card canva
- business card on canva
- business card template canva
- business card templates canva
- business cards canva
- business cards on canva
- business cards templates canva
- canva
- canva 2
- canva 2025
- canva 2026
- canva about me template
- canva advertising templates
- canva aesthetic template
- canva ai
- canva ai design
- canva ai generator
- canva ai image
- canva ai image editor
- canva ai image generator
- canva ai photo editor
- canva ai photo enhancer
- canva ai tools
- canva ai video
- canva ai video generator
- canva app
- canva application
- canva apps
- canva artificial intelligence
- canva ats friendly resume
- canva background remover
1–40 of 313
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