Brandwave

How popular isCanva in search?

In August 2026, there were an estimated 160M branded searches for Canva worldwide which is down 32% over the last 11 months. Canva holds 88.8% estimated Share of Search among graphic design software worldwide and is ranked 1st of 31 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Canva88.8%
  2. Adobe Express2.7%
  3. Photopea2%
  4. Adobe Photoshop1.6%
  5. Picsart1.4%
  6. Pixlr0.55%
  7. Adobe Illustrator0.47%
  8. GIMP0.47%
  9. CorelDRAW0.43%
  10. Inkscape0.35%
  11. +21 more
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Which graphic design software compete with Canva?

Canva against graphic design software worldwide, by month

Share of Search by month for Canva, Adobe Express. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaAdobe ExpressPhotopeaAdobe PhotoshopPicsartPixlrAdobe IllustratorGIMPCorelDRAWInkscapeFotorAdobe InDesignAffinityKittlMicrosoft DesignerPaint.NETPhotoScapeScribusVistaCreateVismePixelmatorPaintShop ProQuarkXPressLinearity CurveBoxy SVGAmadineSwift PublisherXaraVectrVivaDesignerAcorn
Oct 202590.4%1.9%1.6%1.6%0.85%0.66%0.35%0.5%0.36%0.28%0.33%0.17%0.25%0.16%0.19%0.08%0.06%0.03%0.06%0.07%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202588.6%2.3%1.6%1.9%1%0.93%0.4%0.59%0.42%0.35%0.33%0.2%0.67%0.17%0.15%0.09%0.06%0.04%0.05%0.09%0.02%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202588.6%1.8%2%2%1.3%0.84%0.42%0.6%0.44%0.35%0.44%0.2%0.28%0.17%0.14%0.11%0.07%0.04%0.06%0.07%0.02%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202690.5%1.4%1.7%1.6%1.1%0.64%0.36%0.58%0.43%0.35%0.28%0.21%0.22%0.17%0.12%0.09%0.06%0.04%0.05%0.05%0.09%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202689.7%2.6%1.6%1.6%1%0.59%0.37%0.49%0.36%0.35%0.27%0.17%0.17%0.14%0.12%0.08%0.06%0.04%0.04%0.05%0.04%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202688.7%3.4%1.6%1.6%1.2%0.62%0.37%0.49%0.37%0.34%0.3%0.2%0.17%0.14%0.12%0.09%0.06%0.04%0.05%0.06%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202689.9%1.8%1.6%1.6%1.7%0.55%0.4%0.47%0.37%0.34%0.26%0.17%0.16%0.14%0.12%0.08%0.06%0.03%0.05%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202689.6%2.4%1.6%1.6%1.7%0.56%0.37%0.39%0.36%0.34%0.22%0.17%0.13%0.12%0.18%0.08%0.06%0.03%0.03%0.04%0.02%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202687.5%3.5%1.9%1.7%1.7%0.58%0.45%0.46%0.43%0.34%0.31%0.19%0.17%0.13%0.28%0.06%0.05%0.03%0.04%0.04%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202684.3%5.3%2.3%1.9%2%0.73%0.58%0.54%0.51%0.39%0.47%0.2%0.19%0.15%0.15%0.07%0.06%0.04%0.05%0.03%0.03%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202688.8%2.7%2%1.6%1.4%0.55%0.47%0.47%0.43%0.35%0.31%0.17%0.16%0.13%0.12%0.06%0.06%0.04%0.04%0.03%0.02%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 2026———————————————————————————————
  1. 1.Canva

    88.8%

    Held 1st. 160M estimated branded searches, +19.8% vs prior month. Share +4.5 points.

  2. Held 2nd. 4.9M estimated branded searches, -41.7% vs prior month. Share -2.6 points.

  3. Held 3rd. 3.6M estimated branded searches, +0.08% vs prior month. Share -0.3 points.

  4. Moved from 5th to 4th. 2.9M estimated branded searches, -6.4% vs prior month. Share -0.3 points.

  5. 5.Picsart

    1.4%

    Moved from 4th to 5th. 2.5M estimated branded searches, -19.7% vs prior month. Share -0.6 points.

  6. 6.Pixlr

    0.55%

    Held 6th. 993K estimated branded searches, -14.4% vs prior month. Share -0.2 points.

  7. Held 7th. 848K estimated branded searches, -7.4% vs prior month. Share -0.1 points.

  8. 8.GIMP

    0.47%

    Held 8th. 847K estimated branded searches, -1.6% vs prior month. Share -0.1 points.

  9. 9.CorelDRAW

    0.43%

    Held 9th. 778K estimated branded searches, -3.4% vs prior month. Share -0.1 points.

  10. 10.Inkscape

    0.35%

    Moved from 11th to 10th. 628K estimated branded searches, +0.83% vs prior month. Share 0 points.

  11. 11.Fotor

    0.31%

    Moved from 10th to 11th. 561K estimated branded searches, -24.2% vs prior month. Share -0.2 points.

  12. Held 12th. 314K estimated branded searches, -2.9% vs prior month. Share 0 points.

  13. 13.Affinity

    0.16%

    Held 13th. 289K estimated branded searches, -1.5% vs prior month. Share 0 points.

  14. 14.Kittl

    0.13%

    Held 14th. 241K estimated branded searches, -0.96% vs prior month. Share 0 points.

  15. Held 15th. 224K estimated branded searches, -6.8% vs prior month. Share 0 points.

  16. 16.Paint.NET

    0.06%

    Held 16th. 111K estimated branded searches, -<0.01% vs prior month. Share 0 points.

  17. 17.PhotoScape

    0.06%

    Held 17th. 101K estimated branded searches, +0.48% vs prior month. Share 0 points.

  18. 18.Scribus

    0.04%

    Moved from 19th to 18th. 74K estimated branded searches, +18.6% vs prior month. Share 0 points.

  19. 19.VistaCreate

    0.04%

    Moved from 18th to 19th. 64.3K estimated branded searches, -11.2% vs prior month. Share 0 points.

  20. 20.Visme

    0.03%

    Held 20th. 60.4K estimated branded searches, +14% vs prior month. Share 0 points.

  21. 21.Pixelmator

    0.02%

    Held 21st. 41.8K estimated branded searches, +0.77% vs prior month. Share 0 points.

  22. Held 22nd. 20.5K estimated branded searches, +11.5% vs prior month. Share 0 points.

  23. 23.QuarkXPress

    <0.01%

    Moved from 24th to 23rd. 13.6K estimated branded searches, +1.3% vs prior month. Share 0 points.

  24. Moved from 23rd to 24th. 11.1K estimated branded searches, -17.4% vs prior month. Share 0 points.

  25. 25.Boxy SVG

    <0.01%

    Held 25th. 8.7K estimated branded searches, -3.8% vs prior month. Share 0 points.

  26. 26.Amadine

    <0.01%

    Held 26th. 2.6K estimated branded searches, +0.78% vs prior month. Share 0 points.

  27. Moved from 28th to 27th. 2.1K estimated branded searches, +3.4% vs prior month. Share 0 points.

  28. 28.Xara

    <0.01%

    Moved from 30th to 28th. 1.6K estimated branded searches, +2.6% vs prior month. Share 0 points.

  29. 29.Vectr

    <0.01%

    Moved from 27th to 29th. 1.6K estimated branded searches, -24.2% vs prior month. Share 0 points.

  30. 30.VivaDesigner

    <0.01%

    Moved from 29th to 30th. 1.5K estimated branded searches, -0.65% vs prior month. Share 0 points.

  31. 31.Acorn

    <0.01%

    Held 31st. 520 estimated branded searches, +18.2% vs prior month. Share 0 points.

Compare search popularity between Canva and its closest rivals

How has branded search demand for Canva changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canva worldwide fell from 235M to 160M.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design software worldwide decreased from 90.4% to 88.8%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design software worldwide peaked at 90.5% in January 2026 and was lowest at 84.3% in July 2026.

How did search popularity change for graphic design software worldwide in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design software worldwide, from 84.3% to 88.8%.

  2. In August 2026, Adobe Express lost estimated Share of Search among graphic design software worldwide, from 5.3% to 2.7%.

  3. In August 2026, Picsart lost estimated Share of Search among graphic design software worldwide, from 2% to 1.4%.

  4. In August 2026, Xara rose from 30th to 28th among graphic design software worldwide.

  5. In August 2026, Adobe Photoshop rose from 5th to 4th among graphic design software worldwide.

  6. In August 2026, Inkscape rose from 11th to 10th among graphic design software worldwide.

Where does Canva compete?

Canva is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI image editing tools1st of 586.8%Show ranking
Graphic design software1st of 3188.8%Shown above
Online design tools1st of 1092.4%Show ranking
Presentation software1st of 594.4%Show ranking
Design template platforms1st of 596.8%Show ranking
Social media template platforms1st of 397%Show ranking
Storyboarding software1st of 599.6%Show ranking
Thumbnail design tools1st of 499.6%Show ranking
Video template platforms1st of 499.7%Show ranking
Design template marketplaces1st of 599.7%Show ranking

How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

313 branded search terms

  • ai canva
  • artificial intelligence canva
  • birthday invitation canva
  • birthday invitations canva
  • birthday invite canva
  • birthday invites canva
  • book cover design canva
  • brochure canva
  • brochure templates canva
  • business card canva
  • business card on canva
  • business card template canva
  • business card templates canva
  • business cards canva
  • business cards on canva
  • business cards templates canva
  • canva
  • canva 2
  • canva 2025
  • canva 2026
  • canva about me template
  • canva advertising templates
  • canva aesthetic template
  • canva ai
  • canva ai design
  • canva ai generator
  • canva ai image
  • canva ai image editor
  • canva ai image generator
  • canva ai photo editor
  • canva ai photo enhancer
  • canva ai tools
  • canva ai video
  • canva ai video generator
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva ats friendly resume
  • canva background remover

1–40 of 313

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Canva your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.