AI marketing platforms:Which are most popular?
In September 2026, Jasper was the most searched AI marketing platform worldwide, accounting for 38.5% of all searches among the 12 platforms we track. When we checked with ChatGPT and Google AI Overviews, Jasper showed up in every answer. Jasper was recommended most often, coming first in three out of five responses.
JasperShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Copy.aiShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
CanvaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
WriterShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
PencilShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jasper appeared every time. Jasper was recommended most often, coming first in three out of five answers. Canva was second, and Copy.ai was third. Pencil, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jasper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Copy.ai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klaviyo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Semrush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Writer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blaze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pencil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Typeface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Which AI marketing platforms do people search for most?
This chart shows how often people search Google for each AI marketing platform by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jasper | Copy.ai | Canva | Writer | Pencil | Blaze | Typeface | HubSpot Breeze | Albert | Klaviyo | Persado | Semrush |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 44.5% | 24.1% | 7.2% | 5.9% | 2.3% | 10.8% | 0.42% | 2.1% | 0.78% | 0.23% | 0.94% | 0.78% |
| Dec 2025 | 40.5% | 26.7% | 6.5% | 6.5% | 2.5% | 12% | 0.44% | 1.9% | 1.1% | 0.26% | 0.84% | 0.71% |
| Jan 2026 | 44.7% | 24.4% | 7.3% | 4.9% | 6.1% | 7.3% | 0.43% | 1.8% | 1.4% | 0.24% | 0.79% | 0.63% |
| Feb 2026 | 39.2% | 21.4% | 9.6% | 5.2% | 11.8% | 7.8% | 0.46% | 1.9% | 1% | 0.31% | 0.85% | 0.56% |
| Mar 2026 | 41.4% | 18.4% | 8.3% | 4.5% | 15.2% | 6.8% | 0.58% | 2% | 1.1% | 0.3% | 0.88% | 0.58% |
| Apr 2026 | 40.8% | 22.3% | 10% | 5.4% | 8.3% | 6.7% | 0.59% | 3% | 1.3% | 0.32% | 0.88% | 0.48% |
| May 2026 | 41.7% | 23.3% | 10.1% | 5.5% | 6.9% | 5.5% | 0.59% | 2.5% | 1.6% | 0.33% | 1.1% | 0.73% |
| Jun 2026 | 42.1% | 23.3% | 10.2% | 5.6% | 7% | 4.6% | 0.74% | 2.5% | 1.4% | 0.41% | 1.4% | 0.74% |
| Jul 2026 | 41.4% | 22.7% | 12.3% | 6.7% | 5.7% | 4.5% | 0.68% | 2.4% | 1.1% | 0.32% | 1.3% | 0.88% |
| Aug 2026 | 42.5% | 23.2% | 12.6% | 6.9% | 4.8% | 3.8% | 0.7% | 2% | 1.3% | 0.34% | 1.1% | 0.7% |
| Sep 2026 | 38.5% | 21.1% | 11.5% | 7.7% | 5.4% | 4.2% | 4.2% | 2.2% | 1.5% | 1.5% | 1.5% | 0.78% |
| Oct 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 49.7K | -18.3% | -4 points | |
| 2, held 2nd | 21.1% | 27.2K | -18.1% | -2.1 points | |
| 3, held 3rd | 11.5% | 14.8K | -18.2% | -1.2 points | |
| 4, held 4th | 7.7% | 9.9K | 0% | +0.8 points | |
| 5, held 5th | 5.4% | 7K | +1.9% | +0.6 points | |
| 6, held 6th | 4.2% | 5.4K | 0% | +0.4 points | |
| 7, moved from 11th to 7th | 4.2% | 5.4K | +440% | +3.5 pointsmoved from 11th to 7th | |
| 8, moved from 7th to 8th | 2.2% | 2.9K | 0% | +0.2 pointsmoved from 7th to 8th | |
| 9, moved from 8th to 9th | 1.5% | 1.9K | 0% | +0.1 pointsmoved from 8th to 9th | |
| 10, moved from 12th to 10th | 1.5% | 1.9K | +295.8% | +1.1 pointsmoved from 12th to 10th | |
| 11, moved from 9th to 11th | 1.5% | 1.9K | +18.8% | +0.4 pointsmoved from 9th to 11th | |
| 12, moved from 10th to 12th | 0.78% | 1K | 0% | +0.1 pointsmoved from 10th to 12th |
1.
Jasper38.5%
Held 1st. 49.7K estimated branded searches, -18.3% vs prior month. Share -4 points.
2.
Copy.ai21.1%
Held 2nd. 27.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.
3.
Canva11.5%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
4.
Writer7.7%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Pencil5.4%
Held 5th. 7K estimated branded searches, +1.9% vs prior month. Share +0.6 points.
6.
Blaze4.2%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
Typeface4.2%
Moved from 11th to 7th. 5.4K estimated branded searches, +440% vs prior month. Share +3.5 points.
2.2%
Moved from 7th to 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.
Albert1.5%
Moved from 8th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Klaviyo1.5%
Moved from 12th to 10th. 1.9K estimated branded searches, +295.8% vs prior month. Share +1.1 points.
11.
Persado1.5%
Moved from 9th to 11th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.4 points.
12.
Semrush0.78%
Moved from 10th to 12th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Canva, Klaviyo and Semrush sell other things too, so only their searches that name this product count here, like “canva magic studio”.
Which brand is most popular in search among AI marketing platforms worldwide?
12 brands
In September 2026, Jasper was the most searched among AI marketing platforms worldwide, with an estimated 49.7K branded searches, 38.5% of all searches for the 12 we track. Copy.ai is in 2nd place, 17.4 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 44.5% → 38.5% | 44.7%Jan 2026 | 38.5%Sep 2026 | 1st | |
| 24.1% → 21.1% | 26.7%Dec 2025 | 18.4%Mar 2026 | 2nd | |
| 7.2% → 11.5% | 12.6%Aug 2026 | 6.5%Dec 2025 | 4th → 3rd | |
| 5.9% → 7.7% | 7.7%Sep 2026 | 4.5%Mar 2026 | 5th → 4th | |
| 2.3% → 5.4% | 15.2%Mar 2026 | 2.3%Nov 2025 | 6th → 5th | |
| 10.8% → 4.2% | 12%Dec 2025 | 3.8%Aug 2026 | 3rd → 6th | |
| 0.42% → 4.2% | 4.2%Sep 2026 | 0.42%Nov 2025 | 11th → 7th | |
| 2.1% → 2.2% | 3%Apr 2026 | 1.8%Jan 2026 | 7th → 8th | |
| 0.78% → 1.5% | 1.6%May 2026 | 0.78%Nov 2025 | 9th | |
| 0.23% → 1.5% | 1.5%Sep 2026 | 0.23%Nov 2025 | 12th → 10th | |
| 0.94% → 1.5% | 1.5%Sep 2026 | 0.79%Jan 2026 | 8th → 11th | |
| 0.78% | 0.88%Jul 2026 | 0.48%Apr 2026 | 10th → 12th |
Each finding as a sentence
- Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide decreased from 44.5% to 38.5%.
- Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide decreased from 24.1% to 21.1%.
- Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide increased from 7.2% to 11.5%.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide increased from 5.9% to 7.7%.
- Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide increased from 2.3% to 5.4%.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide decreased from 10.8% to 4.2%.
- Across the 11 months ending September 2026, Typeface’s share of searches among AI marketing platforms worldwide increased from 0.42% to 4.2%.
- Across the 11 months ending September 2026, Albert’s share of searches among AI marketing platforms worldwide increased from 0.78% to 1.5%.
- Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide increased from 0.23% to 1.5%.
- Across the 11 months ending September 2026, Persado’s share of searches among AI marketing platforms worldwide increased from 0.94% to 1.5%.
- Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide peaked at 44.7% in January 2026 and was lowest at 38.5% in September 2026.
- Across the 11 months ending September 2026, Copy.ai’s share of searches among AI marketing platforms worldwide peaked at 26.7% in December 2025 and was lowest at 18.4% in March 2026.
- Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide peaked at 12.6% in August 2026 and was lowest at 6.5% in December 2025.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide peaked at 7.7% in September 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending September 2026, Pencil’s share of searches among AI marketing platforms worldwide peaked at 15.2% in March 2026 and was lowest at 2.3% in November 2025.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide peaked at 12% in December 2025 and was lowest at 3.8% in August 2026.
- Across the 11 months ending September 2026, HubSpot Breeze’s share of searches among AI marketing platforms worldwide peaked at 3% in April 2026 and was lowest at 1.8% in January 2026.
- Across the 11 months ending September 2026, Canva rose from 4th to 3rd among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Writer rose from 5th to 4th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Pencil rose from 6th to 5th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Blaze fell from 3rd to 6th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Typeface rose from 11th to 7th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, HubSpot Breeze fell from 7th to 8th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Klaviyo rose from 12th to 10th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Persado fell from 8th to 11th among AI marketing platforms worldwide.
- Across the 11 months ending September 2026, Semrush fell from 10th to 12th among AI marketing platforms worldwide.
How did search popularity change for AI marketing platforms worldwide in September 2026?
8 changes

In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.

In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.

In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.

In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.

In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.

In September 2026, Canva lost share of searches among AI marketing platforms worldwide, from 12.6% to 11.5%.

Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026.
How are branded searches counted for AI marketing platforms?
21 search terms
Each brand's share of searches among AI marketing platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Jasper
6 branded search terms
- jasper ai
- jasper ai copywriting
- jasper ai writing assistant
- jasper copywriting
- jasper marketing ai
- jasper.ai
Copy.ai
3 branded search terms
- copy ai
- copy.ai
- copy.ai paragraph generator
Canva
1 branded search term
- canva magic studio
Writer
1 branded search term
- writer ai
Pencil
2 branded search terms
- pencil ai
- pencil creative
Blaze
1 branded search term
- blaze ai
Typeface
1 branded search term
- typeface ai
HubSpot Breeze
2 branded search terms
- hubspot ai
- hubspot artificial intelligence
Albert
1 branded search term
- albert ai
Klaviyo
1 branded search term
- klaviyo ai
Persado
1 branded search term
- persado
Semrush
1 branded search term
- semrush ai
Compare popularity between leading brands

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Copy.ai vs Pencil: compare popularity
Canva vs Writer: compare popularity
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Writer vs Pencil: compare popularity- Compare any of these brands

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