Brandwave

How popular isSemrush?

In September 2026, people searched for Semrush by name about 845,000 times worldwide, about the same as 11 months earlier. These searches made up 0.78% of all global AI marketing platform searches, placing Semrush 12th out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about AI marketing platforms, Semrush appeared in two of the five answers and was the joint fourth most recommended of the 12.

Search and AI answers in September 2026

Semrush is the 12th most searched of 12 competitors and the joint fourth most recommended in the AI answers we collected.

  1. JasperShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Copy.aiShare of searches 21.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CanvaShare of searches 11.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. WriterShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SemrushShare of searches 0.78%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+7 more

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Top AI marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush is the joint fourth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jasper1st
  2. Canva2nd
  3. Copy.ai3rd
  4. Klaviyo4th
  5. Semrush4th
  6. HubSpot Breeze6th
  7. Writer7th
  8. Blaze7th
  9. Pencil–
  10. Typeface–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jasper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Copy.ai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HubSpot Breeze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semrush2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Writer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blaze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pencil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Typeface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about AI marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

How often do people search for Semrush compared with other AI marketing platforms worldwide?

Semrush against AI marketing platforms worldwide, by month

Share of searches by month for Jasper, Copy.ai, Canva, Writer, Pencil, Blaze, Typeface, HubSpot Breeze, Semrush. The figures are in the table below the chart.

View monthly share of searches table
MonthJasperCopy.aiCanvaWriterPencilBlazeTypefaceHubSpot BreezeAlbertKlaviyoPersadoSemrush
Nov 202544.5%24.1%7.2%5.9%2.3%10.8%0.42%2.1%0.78%0.23%0.94%0.78%
Dec 202540.5%26.7%6.5%6.5%2.5%12%0.44%1.9%1.1%0.26%0.84%0.71%
Jan 202644.7%24.4%7.3%4.9%6.1%7.3%0.43%1.8%1.4%0.24%0.79%0.63%
Feb 202639.2%21.4%9.6%5.2%11.8%7.8%0.46%1.9%1%0.31%0.85%0.56%
Mar 202641.4%18.4%8.3%4.5%15.2%6.8%0.58%2%1.1%0.3%0.88%0.58%
Apr 202640.8%22.3%10%5.4%8.3%6.7%0.59%3%1.3%0.32%0.88%0.48%
May 202641.7%23.3%10.1%5.5%6.9%5.5%0.59%2.5%1.6%0.33%1.1%0.73%
Jun 202642.1%23.3%10.2%5.6%7%4.6%0.74%2.5%1.4%0.41%1.4%0.74%
Jul 202641.4%22.7%12.3%6.7%5.7%4.5%0.68%2.4%1.1%0.32%1.3%0.88%
Aug 202642.5%23.2%12.6%6.9%4.8%3.8%0.7%2%1.3%0.34%1.1%0.7%
Sep 202638.5%21.1%11.5%7.7%5.4%4.2%4.2%2.2%1.5%1.5%1.5%0.78%
Oct 2026————————————

  1. 1.Jasper

    38.5%

    Held 1st. 49.7K estimated branded searches, -18.3% vs prior month. Share -4 points.

  2. 2.Copy.ai

    21.1%

    Held 2nd. 27.2K estimated branded searches, -18.1% vs prior month. Share -2.1 points.

  3. 3.Canva

    11.5%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Writer

    7.7%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Pencil

    5.4%

    Held 5th. 7K estimated branded searches, +1.9% vs prior month. Share +0.6 points.

  6. 6.Blaze

    4.2%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Typeface

    4.2%

    Moved from 11th to 7th. 5.4K estimated branded searches, +440% vs prior month. Share +3.5 points.

  8. 8.HubSpot Breeze

    2.2%

    Moved from 7th to 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Albert

    1.5%

    Moved from 8th to 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Klaviyo

    1.5%

    Moved from 12th to 10th. 1.9K estimated branded searches, +295.8% vs prior month. Share +1.1 points.

  11. 11.Persado

    1.5%

    Moved from 9th to 11th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.4 points.

  12. 12.Semrush

    0.78%

    Moved from 10th to 12th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Semrush, Canva and Klaviyo sell other things too, so only their searches that name this product count here, like “semrush ai”.

Compare popularity between Semrush and its closest rivals

Every comparison with Semrush

56 comparisons

How has branded search demand for Semrush changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Semrush worldwide held steady, from 854K to 845K.
  • Across the 11 months ending September 2026, Semrush fell from 10th to 12th among AI marketing platforms worldwide.

How did search popularity change for AI marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Typeface overtook HubSpot Breeze and 3 others to rank 7th among AI marketing platforms worldwide, with 4.2% of the searches.

  2. In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.

  3. In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.

  4. In September 2026, Pencil gained share of searches among AI marketing platforms worldwide, from 4.8% to 5.4%.

  5. In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%.

  6. In September 2026, Copy.ai lost share of searches among AI marketing platforms worldwide, from 23.2% to 21.1%.

How are Semrush’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • semrush
  • semrush ai
  • semrush ai seo
  • semrush ai toolkit
  • semrush ai visibility
  • semrush competitor analysis
  • semrush position tracking
  • semrush rank tracker
  • semrush seo tool
  • semrush traffic analytics

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Semrush compete?

Semrush is ranked by how often people search for it in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO tools2nd of 1114%Show ranking
Backlink analysis tools2nd of 812.4%Show ranking
Keyword research tools1st of 743.3%Show ranking
Content marketing platforms1st of 868.8%Show ranking
Competitive intelligence platforms4th of 70.75%Show ranking
Web traffic intelligence platforms5th of 50.18%Show ranking
AI marketing platforms12th of 120.78%Shown above
AI search visibility tools9th of 101.9%Show ranking
SEO rank tracking platforms3rd of 91.5%Show ranking
AI SEO tools6th of 73.7%Show ranking
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