Contently vs Semrush:Which is more popular?
In September 2026, Semrush had more branded searches than Contently among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while Contently had 8,110. Semrush made up 68.9% of all content marketing platform searches we track, and Contently accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, Semrush appeared in three of the five answers and Contently in two. Semrush was mentioned before Contently in three out of four answers.
Who do people search for more?
Semrush, about 83 searches for every 1 for Contently
Who does AI mention more?
Semrush, mentioned in 3 of 5 answers, Contently in 2
Who does AI recommend more?
Semrush, named ahead of Contently in 3 of 4 answers
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Top content marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Contently was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Contently in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Semrush1st
CoSchedule2nd
Optimizely3rd
StoryChief4th
Contently5th
Skyword–
Uberflip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CoSchedule4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StoryChief3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimizely2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contently2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content marketing platforms
5 answers
Asked ChatGPT
“Which content marketing platform should I use?”
Asked ChatGPT
“What are the best content marketing platforms?”
Asked ChatGPT
“What's the best content marketing platform for a marketing team?”
Searched Google, AI Overview
“content marketing platform”
Searched Google, AI Overview
“content planning software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Contently or Semrush more popular in search?
This chart shows how often people search Google for Contently and Semrush by name. Each line represents a brand's share of searches for all seven content marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Semrush, Contently. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Optimizely | Skyword | Contently | CoSchedule | StoryChief | Uberflip |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 22% | 3% | 1.1% | 0.48% | 0.28% | 0.09% |
| Nov 2025 | 74.1% | 22.3% | 2.1% | 0.89% | 0.4% | 0.18% | 0.08% |
| Dec 2025 | 70.1% | 25.7% | 2.4% | 1% | 0.46% | 0.18% | 0.09% |
| Jan 2026 | 65.9% | 29.6% | 2.7% | 0.97% | 0.43% | 0.2% | 0.09% |
| Feb 2026 | 69.9% | 25.7% | 2.6% | 1% | 0.46% | 0.2% | 0.09% |
| Mar 2026 | 73.7% | 22.1% | 2.6% | 0.89% | 0.39% | 0.22% | 0.08% |
| Apr 2026 | 74.1% | 22.3% | 2.1% | 0.89% | 0.32% | 0.18% | 0.06% |
| May 2026 | 70.1% | 25.7% | 2.5% | 1% | 0.38% | 0.18% | 0.08% |
| Jun 2026 | 70.7% | 26% | 1.6% | 1% | 0.38% | 0.17% | 0.08% |
| Jul 2026 | 70.6% | 25.9% | 2% | 0.85% | 0.38% | 0.17% | 0.08% |
| Aug 2026 | 69% | 25.4% | 4.3% | 0.83% | 0.3% | 0.14% | 0.07% |
| Sep 2026 | 68.9% | 25.4% | 4.3% | 0.83% | 0.37% | 0.14% | 0.06% |
How has the Contently and Semrush comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Contently in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Contently’s share of searches among content marketing platforms worldwide moved from 1.1% to 0.83%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Semrush’s share of searches among content marketing platforms worldwide moved from 73.1% to 68.9%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for content marketing platforms worldwide in September 2026?
2 changes
Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.7% to 68.9% in September 2026.
Estimated monthly branded searches for Contently worldwide fell 33% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Contently’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among content marketing platforms
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