Backlink analysis tools:Which are searched most?
In August 2026, Semrush was the most searched among backlink analysis tools worldwide, with an estimated 736K branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the tools used to analyse backlinks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Semrush, Ahrefs, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Moz | Majestic | Linkody |
|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 33.9% | 9.1% | 0.36% | 0.05% |
| Nov 2025 | 60.5% | 29.5% | 9.6% | 0.38% | 0.04% |
| Dec 2025 | 62.2% | 25.4% | 12.1% | 0.32% | 0.05% |
| Jan 2026 | 55.1% | 33.6% | 10.8% | 0.43% | 0.05% |
| Feb 2026 | 56.4% | 34.1% | 8.9% | 0.53% | 0.05% |
| Mar 2026 | 72.7% | 21.6% | 5.3% | 0.39% | 0.03% |
| Apr 2026 | 59.4% | 31.5% | 8.8% | 0.35% | 0.03% |
| May 2026 | 54% | 35.6% | 10% | 0.4% | 0.04% |
| Jun 2026 | 58.1% | 31.3% | 10.2% | 0.33% | 0.04% |
| Jul 2026 | 53% | 36.8% | 9.8% | 0.32% | 0.03% |
| Aug 2026 | 58% | 31% | 10.6% | 0.28% | 0.03% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 736K | +0.55% | +5 points | |
| 2, held 2nd | 31% | 393K | -22.7% | -5.8 points | |
| 3, held 3rd | 10.6% | 135K | 0% | +0.9 points | |
| 4, held 4th | 0.28% | 3.6K | -18.2% | 0 points | |
| 5, held 5th | 0.03% | 390 | -18.8% | 0 points |
1.
Semrush
58%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +5 points.
2.
Ahrefs
31%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.8 points.
3.
Moz10.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Majestic0.28%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Linkody
0.03%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among backlink analysis tools worldwide?
5 brands
In August 2026, Semrush was the most searched among backlink analysis tools worldwide, with an estimated 736K branded searches and 58% estimated Share of Search within this set. Ahrefs is in 2nd place, 27 percentage points behind at 31% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Semrush | 56.6% → 58% | 72.7%Mar 2026 | 53%Jul 2026 | 1st |
| Ahrefs | 33.9% → 31% | 36.8%Jul 2026 | 21.6%Mar 2026 | 2nd |
| Moz | 9.1% → 10.6% | 12.1%Dec 2025 | 5.3%Mar 2026 | 3rd |
| Majestic | 0.36% → 0.28% | 0.53%Feb 2026 | 0.28%Aug 2026 | 4th |
| Linkody | 0.05% → 0.03% | 0.05%Dec 2025 | 0.03%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide increased from 56.6% to 58%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide decreased from 33.9% to 31%.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among backlink analysis tools worldwide increased from 9.1% to 10.6%.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide peaked at 72.7% in March 2026 and was lowest at 53% in July 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide peaked at 36.8% in July 2026 and was lowest at 21.6% in March 2026.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among backlink analysis tools worldwide peaked at 12.1% in December 2025 and was lowest at 5.3% in March 2026.
- Across the 11 months ending August 2026, Majestic and Linkody held steady: their estimated Share of Search among backlink analysis tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for backlink analysis tools worldwide in August 2026?
5 changes
In August 2026, Semrush gained estimated Share of Search among backlink analysis tools worldwide, from 53% to 58%.
In August 2026, Moz gained estimated Share of Search among backlink analysis tools worldwide, from 9.8% to 10.6%.
In August 2026, Ahrefs lost estimated Share of Search among backlink analysis tools worldwide, from 36.8% to 31%.
Estimated monthly branded searches for Linkody worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.
Estimated monthly branded searches for Majestic worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
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