Ahrefs vs Ubersuggest:Which is more popular by branded search?
In August 2026, Ahrefs had more branded searches than Ubersuggest among SEO software platforms worldwide. Ahrefs was estimated to have 393K branded searches compared to Ubersuggest’s 165K, and held a 29% Share of Search versus Ubersuggest’s 12.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Ahrefs or Ubersuggest?
Compare search marketing platforms for keyword research, rank tracking, site audits, and competitor analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, Ubersuggest. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | SE Ranking | Mangools | Serpstat | Moz Pro |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 29.8% | 14.5% | 4.4% | 0.89% | 0.58% | 0.18% |
| Nov 2025 | 53% | 25.9% | 15.4% | 3.8% | 1.1% | 0.62% | 0.15% |
| Dec 2025 | 55.4% | 22.6% | 16.1% | 4% | 1.2% | 0.53% | 0.19% |
| Jan 2026 | 47.7% | 29.1% | 17% | 4.2% | 1.3% | 0.56% | 0.2% |
| Feb 2026 | 49.5% | 30% | 14.3% | 4.3% | 1.1% | 0.58% | 0.22% |
| Mar 2026 | 65.8% | 19.5% | 10.8% | 2.6% | 0.66% | 0.43% | 0.16% |
| Apr 2026 | 52.8% | 28% | 14.2% | 3.5% | 0.88% | 0.47% | 0.17% |
| May 2026 | 47.1% | 31.1% | 13% | 7.1% | 0.97% | 0.52% | 0.19% |
| Jun 2026 | 52.9% | 28.4% | 13.8% | 3.4% | 0.84% | 0.45% | 0.17% |
| Jul 2026 | 49.6% | 34.5% | 11.2% | 3.4% | 0.83% | 0.37% | 0.16% |
| Aug 2026 | 54.3% | 29% | 12.2% | 3% | 0.9% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Ahrefs and Ubersuggest comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of Ubersuggest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide moved from 29.8% to 29%, and its estimated monthly branded searches moved from 505K to 393K.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide moved from 14.5% to 12.2%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for SEO software platforms worldwide in August 2026?
2 changes
In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.
In August 2026, Ahrefs lost estimated Share of Search among SEO software platforms worldwide, from 34.5% to 29%.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
3 branded search terms
- ahrefs
- ahrefs backlink checker
- ahrefs seo tools
Ubersuggest
2 branded search terms
- ubersuggest
- ubersuggest seo tool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.