Brandwave

How popular isGoogle Keyword Planner?

In September 2026, people searched for Google Keyword Planner by name about 356,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 19.3% of all global SEO tool searches, placing Google Keyword Planner second out of ten tools. When we asked both ChatGPT and Google AI Overviews about SEO tools, Google Keyword Planner appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Google Keyword Planner is the second most searched of 10 competitors and the fifth most recommended in AI answers.

  1. SemrushShare of searches 45.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Google Keyword PlannerShare of searches 19.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. AhrefsShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. UbersuggestShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  5. AnswerThePublicShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+5 more

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Keyword Planner was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Google Keyword Planner is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Google Keyword Planner5th
  6. AnswerThePublic6th
  7. Moz Pro7th
  8. Mangools8th
  9. Ubersuggest9th
  10. Serpstat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serpstat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SEO tools compete with Google Keyword Planner?

Google Keyword Planner against SEO tools worldwide, by month

Share of searches by month for Semrush, Google Keyword Planner, Ahrefs, Ubersuggest, AnswerThePublic, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicSE RankingMangoolsSerpstatMoz ProScreaming Frog
Oct 202537.4%19.4%20.3%11%7.4%3.3%0.67%0.44%0.13%<0.01%
Nov 202539.6%17.8%17.5%11.5%9.4%2.8%0.7%0.46%0.11%<0.01%
Dec 202540.8%18.4%14.8%11.9%9.7%2.9%0.89%0.39%0.14%<0.01%
Jan 202635.2%18.2%19.1%12.6%10.3%3.1%0.94%0.42%0.15%<0.01%
Feb 202636.2%18.7%19.5%10.6%10.5%3.2%0.79%0.42%0.17%<0.01%
Mar 202654.6%13%14.1%9%6%2.2%0.55%0.36%0.13%<0.01%
Apr 202641.5%16.5%17.3%11.4%9.3%2.8%0.7%0.38%0.14%<0.01%
May 202637%18.2%19.1%10.3%8.4%5.6%0.77%0.42%0.15%<0.01%
Jun 202640.9%18.4%16.7%11%9%2.7%0.67%0.36%0.13%<0.01%
Jul 202639.9%22.7%17%9.1%7.5%2.7%0.67%0.3%0.13%<0.01%
Aug 202642.3%19.4%17.5%9.5%7.8%2.3%0.7%0.31%0.11%<0.01%
Sep 202645.5%19.3%16.4%9%6%2.7%0.66%0.29%0.09%<0.01%

  1. 1.Semrush

    45.5%

    Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +3.2 points.

  2. 2.Google Keyword Planner

    19.3%

    Held 2nd. 356K estimated branded searches, +5.8% vs prior month. Share -0.1 points.

  3. 3.Ahrefs

    16.4%

    Held 3rd. 302K estimated branded searches, -0.3% vs prior month. Share -1.1 points.

  4. 4.Ubersuggest

    9%

    Held 4th. 165K estimated branded searches, -0.02% vs prior month. Share -0.6 points.

  5. 5.AnswerThePublic

    6%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  6. 6.SE Ranking

    2.7%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  7. 7.Mangools

    0.66%

    Held 7th. 12.2K estimated branded searches, -0.16% vs prior month. Share 0 points.

  8. 8.Serpstat

    0.29%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Moz Pro

    0.09%

    Held 9th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.

  10. 10.Screaming Frog

    <0.01%

    Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare popularity between Google Keyword Planner and its closest rivals

Every comparison with Google Keyword Planner

10 comparisons

How has branded search demand for Google Keyword Planner changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Keyword Planner worldwide fell from 436K to 356K.
  • Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among SEO tools worldwide peaked at 22.7% in July 2026 and was lowest at 13% in March 2026.
  • Across the 12 months ending September 2026, Google Keyword Planner rose from 3rd to 2nd among SEO tools worldwide.

How did search popularity change for SEO tools worldwide in September 2026?

6 changes

  1. In September 2026, Semrush gained share of searches among SEO tools worldwide, from 42.3% to 45.5%.

  2. In September 2026, AnswerThePublic lost share of searches among SEO tools worldwide, from 7.8% to 6%.

  3. In September 2026, Ahrefs lost share of searches among SEO tools worldwide, from 17.5% to 16.4%.

  4. In September 2026, Ubersuggest lost share of searches among SEO tools worldwide, from 9.5% to 9%.

  5. Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

How are Google Keyword Planner’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Keyword Planner’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google keyword planner
  • keyword planner

How the Brand Demand Index is measured

Who owns Google Keyword Planner?

Google Keyword Planner is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Keyword Planner? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Keyword Planner compete?

Google Keyword Planner is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Keyword research tools2nd of 718.4%Show ranking
SEO tools2nd of 1019.3%Shown above
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Is Google Keyword Planner your brand?

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