AnswerThePublic vs Google Keyword Planner:Which is searched more?
In September 2026, Google Keyword Planner had more branded searches than AnswerThePublic among keyword research tools worldwide. Google Keyword Planner had about 356,000 branded searches, while AnswerThePublic had 110,000. Google Keyword Planner made up 18.4% of all keyword research tool searches we track, and AnswerThePublic accounted for 5.7%. These are worldwide searches for English-language branded terms.
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Is AnswerThePublic or Google Keyword Planner more popular in search?
Compare the tools used to research search keywords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google Keyword Planner, AnswerThePublic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Google Keyword Planner | Ahrefs | Ubersuggest | AnswerThePublic | Moz | KWFinder |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 18.7% | 21.6% | 10.6% | 7.1% | 5.8% | 0.42% |
| Nov 2025 | 37.9% | 17.1% | 18.5% | 11% | 9% | 6% | 0.44% |
| Dec 2025 | 38.5% | 17.3% | 15.8% | 11.2% | 9.2% | 7.5% | 0.45% |
| Jan 2026 | 33.5% | 17.3% | 20.5% | 12% | 9.8% | 6.6% | 0.39% |
| Feb 2026 | 34.7% | 17.9% | 21.2% | 10.1% | 10.1% | 5.5% | 0.41% |
| Mar 2026 | 52.9% | 12.6% | 15.8% | 8.7% | 5.8% | 3.9% | 0.23% |
| Apr 2026 | 38.6% | 15.3% | 20.8% | 10.6% | 8.6% | 5.8% | 0.28% |
| May 2026 | 34.9% | 17.2% | 23.3% | 9.7% | 8% | 6.5% | 0.26% |
| Jun 2026 | 37.3% | 16.8% | 20.7% | 10% | 8.2% | 6.7% | 0.27% |
| Jul 2026 | 34.7% | 19.7% | 24.4% | 7.9% | 6.5% | 6.5% | 0.26% |
| Aug 2026 | 38.5% | 17.7% | 20.7% | 8.7% | 7.1% | 7.1% | 0.28% |
| Sep 2026 | 43.3% | 18.4% | 18.2% | 8.5% | 5.7% | 5.7% | 0.28% |
How has the AnswerThePublic and Google Keyword Planner comparison changed over the last 12 months?
3 findings
- Google Keyword Planner was ahead of AnswerThePublic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AnswerThePublic’s share of searches among keyword research tools worldwide moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Google Keyword Planner’s share of searches among keyword research tools worldwide moved from 18.7% to 18.4%, and its estimated monthly branded searches moved from 436K to 356K.
How did search popularity change for keyword research tools worldwide in September 2026?
2 changes
In September 2026, Google Keyword Planner overtook Ahrefs to rank 2nd among keyword research tools worldwide, with 18.4% of the searches.
In September 2026, AnswerThePublic lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AnswerThePublic’s and Google Keyword Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AnswerThePublic
1 branded search term
- answerthepublic
Google Keyword Planner
2 branded search terms
- google keyword planner
- keyword planner
Other head-to-heads among keyword research tools
Semrush vs Google Keyword Planner: compare search popularity
Semrush vs Ahrefs: compare search popularity
Semrush vs Ubersuggest: compare search popularity- Semrush vs AnswerThePublic: compare search popularity
- Google Keyword Planner vs Ahrefs: compare search popularity
- Google Keyword Planner vs Ubersuggest: compare search popularity
Put your own brand in this comparison
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