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SEO tools:Which are searched most?

In September 2026, Semrush was the most searched among SEO tools worldwide, with an estimated 838K branded searches and 56.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Semrush56.6%
  2. Ahrefs23.7%
  3. Ubersuggest11.2%
  4. Screaming Frog5%
  5. SE Ranking3.3%
  6. Moz Pro0.11%

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Share of SearchLeaderboard

Compare the seo tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SEO tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, Screaming Frog, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestScreaming FrogSE RankingMoz Pro
Oct 202548.1%29%14.2%4.3%4.3%0.17%
Nov 202551.4%25.2%15%4.5%3.7%0.15%
Dec 202553.1%21.8%15.5%5.7%3.8%0.19%
Jan 202646%28.2%16.5%5%4.1%0.2%
Feb 202647.6%29%13.9%5.1%4.2%0.22%
Mar 202663.8%19%10.5%3.9%2.6%0.16%
Apr 202650.8%27.4%14%4.2%3.4%0.17%
May 202645.3%30.3%12.6%4.7%6.9%0.19%
Jun 202650.2%27.8%13.5%5%3.3%0.16%
Jul 202647.4%33.4%10.9%4.9%3.3%0.16%
Aug 202652.1%27.9%11.7%5.3%2.9%0.14%
Sep 202656.6%23.7%11.2%5%3.3%0.11%

This month’s ranking, September 2026

  1. 1.Semrush

    56.6%

    Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +4.6 points.

  2. 2.Ahrefs

    23.7%

    Held 2nd. 352K estimated branded searches, -10.7% vs prior month. Share -4.2 points.

  3. 3.Ubersuggest

    11.2%

    Held 3rd. 165K estimated branded searches, -0.02% vs prior month. Share -0.6 points.

  4. 4.Screaming Frog

    5%

    Held 4th. 74.5K estimated branded searches, +0.04% vs prior month. Share -0.3 points.

  5. 5.SE Ranking

    3.3%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Moz Pro

    0.11%

    Held 6th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among SEO tools worldwide?

In September 2026, Semrush was the most searched among SEO tools worldwide, with an estimated 838K branded searches and 56.6% estimated Share of Search within this set. Ahrefs is in 2nd place, 32.9 percentage points behind at 23.7% Share of Search.

Global SEO tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Semrush48.1% → 56.6%63.8%Mar 202645.3%May 20261st
Ahrefs29% → 23.7%33.4%Jul 202619%Mar 20262nd
Ubersuggest14.2% → 11.2%16.5%Jan 202610.5%Mar 20263rd
Screaming Frog4.3% → 5%5.7%Dec 20253.9%Mar 20264th
SE Ranking4.3% → 3.3%6.9%May 20262.6%Mar 20265th
Moz Pro0.17% → 0.11%0.22%Feb 20260.11%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Semrush’s estimated Share of Search among SEO tools worldwide increased from 48.1% to 56.6%.
  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide decreased from 29% to 23.7%.
  • Across the 12 months ending September 2026, Ubersuggest’s estimated Share of Search among SEO tools worldwide decreased from 14.2% to 11.2%.
  • Across the 12 months ending September 2026, Screaming Frog’s estimated Share of Search among SEO tools worldwide increased from 4.3% to 5%.
  • Across the 12 months ending September 2026, SE Ranking’s estimated Share of Search among SEO tools worldwide decreased from 4.3% to 3.3%.
  • Across the 12 months ending September 2026, Semrush’s estimated Share of Search among SEO tools worldwide peaked at 63.8% in March 2026 and was lowest at 45.3% in May 2026.
  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide peaked at 33.4% in July 2026 and was lowest at 19% in March 2026.
  • Across the 12 months ending September 2026, Ubersuggest’s estimated Share of Search among SEO tools worldwide peaked at 16.5% in January 2026 and was lowest at 10.5% in March 2026.
  • Across the 12 months ending September 2026, Screaming Frog’s estimated Share of Search among SEO tools worldwide peaked at 5.7% in December 2025 and was lowest at 3.9% in March 2026.
  • Across the 12 months ending September 2026, SE Ranking’s estimated Share of Search among SEO tools worldwide peaked at 6.9% in May 2026 and was lowest at 2.6% in March 2026.
  • Across the 12 months ending September 2026, Moz Pro held steady: its estimated Share of Search among SEO tools worldwide moved less than 0.5 percentage points.

How did search popularity change for SEO tools worldwide in September 2026?

  1. In September 2026, Semrush gained estimated Share of Search among SEO tools worldwide, from 52.1% to 56.6%.

  2. In September 2026, Ahrefs lost estimated Share of Search among SEO tools worldwide, from 27.9% to 23.7%.

  3. In September 2026, Ubersuggest lost estimated Share of Search among SEO tools worldwide, from 11.7% to 11.2%.

  4. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

  5. Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

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