How popular isSerpstat in search?
In September 2026, people searched for Serpstat by name about 5,410 times worldwide, a 45.4% decrease from the previous year. These searches made up 0.29% of all global SEO tool searches, placing Serpstat eighth out of ten tools. These are worldwide searches for English-language branded terms.
Semrush45.5%
Google Keyword Planner19.3%
Ahrefs16.4%
Ubersuggest9%
AnswerThePublic6%
SE Ranking2.7%
Mangools0.66%
Serpstat0.29%
Moz Pro0.09%
Screaming Frog<0.01%
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Which SEO tools compete with Serpstat?
Share of searches by month for Semrush, Google Keyword Planner, Ahrefs, Ubersuggest, AnswerThePublic, SE Ranking, Serpstat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Google Keyword Planner | Ahrefs | Ubersuggest | AnswerThePublic | SE Ranking | Mangools | Serpstat | Moz Pro | Screaming Frog |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 19.4% | 20.3% | 11% | 7.4% | 3.3% | 0.67% | 0.44% | 0.13% | <0.01% |
| Nov 2025 | 39.6% | 17.8% | 17.5% | 11.5% | 9.4% | 2.8% | 0.7% | 0.46% | 0.11% | <0.01% |
| Dec 2025 | 40.8% | 18.4% | 14.8% | 11.9% | 9.7% | 2.9% | 0.89% | 0.39% | 0.14% | <0.01% |
| Jan 2026 | 35.2% | 18.2% | 19.1% | 12.6% | 10.3% | 3.1% | 0.94% | 0.42% | 0.15% | <0.01% |
| Feb 2026 | 36.2% | 18.7% | 19.5% | 10.6% | 10.5% | 3.2% | 0.79% | 0.42% | 0.17% | <0.01% |
| Mar 2026 | 54.6% | 13% | 14.1% | 9% | 6% | 2.2% | 0.55% | 0.36% | 0.13% | <0.01% |
| Apr 2026 | 41.5% | 16.5% | 17.3% | 11.4% | 9.3% | 2.8% | 0.7% | 0.38% | 0.14% | <0.01% |
| May 2026 | 37% | 18.2% | 19.1% | 10.3% | 8.4% | 5.6% | 0.77% | 0.42% | 0.15% | <0.01% |
| Jun 2026 | 40.9% | 18.4% | 16.7% | 11% | 9% | 2.7% | 0.67% | 0.36% | 0.13% | <0.01% |
| Jul 2026 | 39.9% | 22.7% | 17% | 9.1% | 7.5% | 2.7% | 0.67% | 0.3% | 0.13% | <0.01% |
| Aug 2026 | 42.3% | 19.4% | 17.5% | 9.5% | 7.8% | 2.3% | 0.7% | 0.31% | 0.11% | <0.01% |
| Sep 2026 | 45.5% | 19.3% | 16.4% | 9% | 6% | 2.7% | 0.66% | 0.29% | 0.09% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 838K | +14.2% | +3.2 points | |
| 2, held 2nd | 19.3% | 356K | +5.8% | -0.1 points | |
| 3, held 3rd | 16.4% | 302K | -0.3% | -1.1 points | |
| 4, held 4th | 9% | 165K | -0.02% | -0.6 points | |
| 5, held 5th | 6% | 110K | -18.5% | -1.8 points | |
| 6, held 6th | 2.7% | 49.5K | +22.2% | +0.4 points | |
| 7, held 7th | 0.66% | 12.2K | -0.16% | 0 points | |
| 8, held 8th | 0.29% | 5.4K | 0% | 0 points | |
| 9, held 9th | 0.09% | 1.6K | -16.1% | 0 points | |
| 10, held 10th | <0.01% | 40 | +33.3% | 0 points |
1.
Semrush45.5%
Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +3.2 points.
19.3%
Held 2nd. 356K estimated branded searches, +5.8% vs prior month. Share -0.1 points.
3.
Ahrefs16.4%
Held 3rd. 302K estimated branded searches, -0.3% vs prior month. Share -1.1 points.
9%
Held 4th. 165K estimated branded searches, -0.02% vs prior month. Share -0.6 points.
6%
Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1.8 points.
2.7%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
7.
Mangools0.66%
Held 7th. 12.2K estimated branded searches, -0.16% vs prior month. Share 0 points.
8.
Serpstat0.29%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Moz Pro0.09%
Held 9th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.
<0.01%
Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Compare search popularity between Serpstat and its closest rivals
Every comparison with Serpstat
8 comparisons
How has branded search demand for Serpstat changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Serpstat worldwide fell from 9.9K to 5.4K.
- Across the 12 months ending September 2026, Serpstat’s share of searches among SEO tools worldwide held steady, from 0.44% to 0.29%.
How did search popularity change for SEO tools worldwide in September 2026?
6 changes
In September 2026, Semrush gained share of searches among SEO tools worldwide, from 42.3% to 45.5%.
In September 2026, AnswerThePublic lost share of searches among SEO tools worldwide, from 7.8% to 6%.
In September 2026, Ahrefs lost share of searches among SEO tools worldwide, from 17.5% to 16.4%.
In September 2026, Ubersuggest lost share of searches among SEO tools worldwide, from 9.5% to 9%.
Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.
How are Serpstat’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Serpstat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- serpstat
- serpstat seo
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