Serpstat vs Ubersuggest:Which is more popular by branded search?
In August 2026, Ubersuggest had more branded searches than Serpstat among SEO software platforms worldwide. Ubersuggest was estimated to have 165K branded searches compared to Serpstat’s 5.4K, and held a 12.2% Share of Search versus Serpstat’s 0.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Serpstat or Ubersuggest?
Compare search marketing platforms for keyword research, rank tracking, site audits, and competitor analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ubersuggest, Serpstat. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | SE Ranking | Mangools | Serpstat | Moz Pro |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 29.8% | 14.5% | 4.4% | 0.89% | 0.58% | 0.18% |
| Nov 2025 | 53% | 25.9% | 15.4% | 3.8% | 1.1% | 0.62% | 0.15% |
| Dec 2025 | 55.4% | 22.6% | 16.1% | 4% | 1.2% | 0.53% | 0.19% |
| Jan 2026 | 47.7% | 29.1% | 17% | 4.2% | 1.3% | 0.56% | 0.2% |
| Feb 2026 | 49.5% | 30% | 14.3% | 4.3% | 1.1% | 0.58% | 0.22% |
| Mar 2026 | 65.8% | 19.5% | 10.8% | 2.6% | 0.66% | 0.43% | 0.16% |
| Apr 2026 | 52.8% | 28% | 14.2% | 3.5% | 0.88% | 0.47% | 0.17% |
| May 2026 | 47.1% | 31.1% | 13% | 7.1% | 0.97% | 0.52% | 0.19% |
| Jun 2026 | 52.9% | 28.4% | 13.8% | 3.4% | 0.84% | 0.45% | 0.17% |
| Jul 2026 | 49.6% | 34.5% | 11.2% | 3.4% | 0.83% | 0.37% | 0.16% |
| Aug 2026 | 54.3% | 29% | 12.2% | 3% | 0.9% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Serpstat and Ubersuggest comparison changed over the last 12 months?
3 findings
- Ubersuggest was ahead of Serpstat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Serpstat’s estimated Share of Search among SEO software platforms worldwide moved from 0.58% to 0.4%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among SEO software platforms worldwide moved from 14.5% to 12.2%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for SEO software platforms worldwide in August 2026?
2 changes
In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.
Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Serpstat’s and Ubersuggest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Serpstat
2 branded search terms
- serpstat
- serpstat seo
Ubersuggest
2 branded search terms
- ubersuggest
- ubersuggest seo tool
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.