How popular isSerpstat in search?
In August 2026, there were an estimated 5.4K branded searches for Serpstat worldwide which is down 45.4% over the last 11 months. Serpstat holds 0.4% estimated Share of Search among SEO software platforms worldwide and is ranked 6th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Semrush54.3%
Ahrefs29%
Ubersuggest12.2%
SE Ranking3%
Mangools0.9%
Serpstat0.4%
Moz Pro0.14%
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Which SEO software platforms compete with Serpstat?
Share of Search by month for Semrush, Ahrefs, Ubersuggest, SE Ranking, Serpstat. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | SE Ranking | Mangools | Serpstat | Moz Pro |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 29.8% | 14.5% | 4.4% | 0.89% | 0.58% | 0.18% |
| Nov 2025 | 53% | 25.9% | 15.4% | 3.8% | 1.1% | 0.62% | 0.15% |
| Dec 2025 | 55.4% | 22.6% | 16.1% | 4% | 1.2% | 0.53% | 0.19% |
| Jan 2026 | 47.7% | 29.1% | 17% | 4.2% | 1.3% | 0.56% | 0.2% |
| Feb 2026 | 49.5% | 30% | 14.3% | 4.3% | 1.1% | 0.58% | 0.22% |
| Mar 2026 | 65.8% | 19.5% | 10.8% | 2.6% | 0.66% | 0.43% | 0.16% |
| Apr 2026 | 52.8% | 28% | 14.2% | 3.5% | 0.88% | 0.47% | 0.17% |
| May 2026 | 47.1% | 31.1% | 13% | 7.1% | 0.97% | 0.52% | 0.19% |
| Jun 2026 | 52.9% | 28.4% | 13.8% | 3.4% | 0.84% | 0.45% | 0.17% |
| Jul 2026 | 49.6% | 34.5% | 11.2% | 3.4% | 0.83% | 0.37% | 0.16% |
| Aug 2026 | 54.3% | 29% | 12.2% | 3% | 0.9% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 736K | +0.55% | +4.7 points | |
| 2, held 2nd | 29% | 393K | -22.7% | -5.4 points | |
| 3, held 3rd | 12.2% | 165K | -0.15% | +1 points | |
| 4, held 4th | 3% | 40.5K | -18.2% | -0.4 points | |
| 5, held 5th | 0.9% | 12.2K | 0% | +0.1 points | |
| 6, held 6th | 0.4% | 5.4K | 0% | 0 points | |
| 7, held 7th | 0.14% | 1.9K | -20.2% | 0 points |
1.
54.3%
held 1st · 736K estimated branded searches · +0.55% vs prior month · +4.7 points
2.
29%
held 2nd · 393K estimated branded searches · -22.7% vs prior month · -5.4 points
12.2%
held 3rd · 165K estimated branded searches · -0.15% vs prior month · +1 points
3%
held 4th · 40.5K estimated branded searches · -18.2% vs prior month · -0.4 points
5.
Mangools0.9%
held 5th · 12.2K estimated branded searches · 0% vs prior month · +0.1 points
6.
Serpstat0.4%
held 6th · 5.4K estimated branded searches · 0% vs prior month · 0 points
7.
Moz Pro0.14%
held 7th · 1.9K estimated branded searches · -20.2% vs prior month · 0 points
Compare search popularity between Serpstat and its closest rivals
How has branded search demand for Serpstat changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Serpstat worldwide fell from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Serpstat’s estimated Share of Search among SEO software platforms worldwide held steady, from 0.58% to 0.4%.
How did search popularity change for SEO software platforms worldwide in August 2026?
6 changes
In August 2026, Semrush gained estimated Share of Search among SEO software platforms worldwide, from 49.6% to 54.3%.
In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.
In August 2026, Ahrefs lost estimated Share of Search among SEO software platforms worldwide, from 34.5% to 29%.
SE Ranking’s estimated Share of Search among SEO software platforms worldwide has lost ground for 3 months in a row, from 7.1% to 3% in August 2026.
Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.
Estimated monthly branded searches for Moz Pro worldwide fell 35.5% over 11 measured months, from 3K to 1.9K in August 2026.
How is Serpstat measured?
Brandwave collects information about searches that people make online using Serpstat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- serpstat
- serpstat seo
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Is Serpstat your brand?
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