Brandwave

How popular isAhrefs in search?

In September 2026, there were an estimated 352K branded searches for Ahrefs worldwide which is down 30.4% over the last 12 months. Ahrefs holds 22.3% estimated Share of Search among SEO tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Semrush61.8%
  2. Ahrefs22.3%
  3. Ubersuggest12.2%
  4. SE Ranking3.6%
  5. Moz Pro0.12%
  6. Screaming Frog<0.01%
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Which SEO tools compete with Ahrefs?

Ahrefs against SEO tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestSE RankingMoz ProScreaming Frog
Oct 202551.8%28.2%15.2%4.6%0.18%<0.01%
Nov 202555.3%24.4%16.1%4%0.16%<0.01%
Dec 202557.8%21%16.8%4.1%0.2%<0.01%
Jan 202650.2%27.2%18%4.4%0.22%<0.01%
Feb 202652%28%15.2%4.6%0.24%<0.01%
Mar 202668.2%17.6%11.3%2.8%0.17%<0.01%
Apr 202656.7%23.7%15.6%3.8%0.19%<0.01%
May 202651.3%26.4%14.3%7.8%0.21%<0.01%
Jun 202657.3%23.3%15.4%3.8%0.19%<0.01%
Jul 202657.9%24.7%13.3%4%0.19%<0.01%
Aug 202659%24.3%13.3%3.3%0.16%<0.01%
Sep 202661.8%22.3%12.2%3.6%0.12%<0.01%

  1. 1.Semrush

    61.8%

    Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +2.8 points.

  2. 2.Ahrefs

    22.3%

    Held 2nd. 302K estimated branded searches, -0.3% vs prior month. Share -2.1 points.

  3. 3.Ubersuggest

    12.2%

    Held 3rd. 165K estimated branded searches, -0.02% vs prior month. Share -1.1 points.

  4. 4.SE Ranking

    3.6%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Moz Pro

    0.12%

    Held 5th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.

  6. 6.Screaming Frog

    <0.01%

    Held 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

Compare search popularity between Ahrefs and its closest rivals

Every comparison with Ahrefs

How has branded search demand for Ahrefs changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 352K.
  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide decreased from 28.2% to 22.3%.
  • Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among SEO tools worldwide peaked at 28.2% in October 2025 and was lowest at 17.6% in March 2026.

How did search popularity change for SEO tools worldwide in September 2026?

  1. In September 2026, Semrush gained estimated Share of Search among SEO tools worldwide, from 59% to 61.8%.

  2. In September 2026, Ahrefs lost estimated Share of Search among SEO tools worldwide, from 24.3% to 22.3%.

  3. In September 2026, Ubersuggest lost estimated Share of Search among SEO tools worldwide, from 13.3% to 12.2%.

  4. Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  5. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

Where does Ahrefs compete?

Ahrefs is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyword research tools2nd of 424%Show ranking
SEO software platforms2nd of 722%Show ranking
Web traffic intelligence platforms2nd of 525.7%Show ranking
SEO tools2nd of 622.3%Shown above
Backlink analysis tools2nd of 530.8%Show ranking
Rank tracker brands1st of 376.1%Show ranking

How is Ahrefs measured?

Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • ahrefs
  • ahrefs backlink checker
  • ahrefs seo tools

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How the Brand Demand Index is measured

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