Ahrefs vs Otterly.AI:Which is searched more?
In September 2026, Ahrefs had more branded searches than Otterly.AI among AI search visibility tools worldwide. Ahrefs had about 301,000 branded searches, while Otterly.AI had 5,700. Ahrefs made up 27.2% of all AI search visibility tool searches we track, and Otterly.AI accounted for 0.52%. These are worldwide searches for English-language branded terms.
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Is Ahrefs or Otterly.AI more popular in search?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ahrefs, Otterly.AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Ahrefs | SE Ranking | Peec AI | Profound | AirOps | Searchable | Otterly.AI | AthenaHQ | Scrunch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 31.8% | 5.2% | 0.91% | 1.1% | 1.1% | 0.75% | 0.24% | 0.27% | 0.31% |
| Nov 2025 | 62.3% | 27.9% | 4.6% | 1.4% | 0.99% | 1.4% | 0.65% | 0.26% | 0.23% | 0.28% |
| Dec 2025 | 65.4% | 23.9% | 4.8% | 1.5% | 1.1% | 1.5% | 1% | 0.26% | 0.29% | 0.28% |
| Jan 2026 | 57.3% | 31.3% | 5.2% | 1.6% | 1.1% | 1.6% | 0.92% | 0.35% | 0.33% | 0.31% |
| Feb 2026 | 57.3% | 31.3% | 5.1% | 1.3% | 1.5% | 1.6% | 0.76% | 0.36% | 0.37% | 0.31% |
| Mar 2026 | 61.6% | 27.6% | 4.5% | 1.4% | 1.6% | 1.4% | 0.8% | 0.46% | 0.32% | 0.27% |
| Apr 2026 | 61.9% | 27.7% | 4.6% | 1.4% | 1.4% | 1.4% | 0.66% | 0.38% | 0.32% | 0.27% |
| May 2026 | 54.3% | 29.7% | 8.9% | 2.3% | 1.4% | 1.5% | 0.87% | 0.51% | 0.33% | 0.29% |
| Jun 2026 | 60.8% | 27.2% | 4.5% | 2.1% | 1.6% | 1.7% | 0.78% | 0.57% | 0.39% | 0.4% |
| Jul 2026 | 61% | 27.3% | 4.5% | 2.1% | 1.6% | 1.4% | 0.95% | 0.55% | 0.32% | 0.33% |
| Aug 2026 | 61.4% | 27.5% | 3.7% | 2.1% | 1.9% | 1.4% | 0.95% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 60.8% | 27.2% | 4.5% | 2.2% | 2% | 1.4% | 0.94% | 0.52% | 0.27% | 0.27% |
How has the Ahrefs and Otterly.AI comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of Otterly.AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ahrefs’ share of searches among AI search visibility tools worldwide moved from 31.8% to 27.2%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 12 months ending September 2026, Otterly.AI’s share of searches among AI search visibility tools worldwide moved from 0.24% to 0.52%, and its estimated monthly branded searches moved from 3.4K to 5.7K.
How did search popularity change for AI search visibility tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Otterly.AI worldwide rose 68.6% over 12 measured months, from 3.4K to 5.7K in September 2026.
Estimated monthly branded searches for Ahrefs worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ahrefs’ and Otterly.AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
1 branded search term
- ahrefs
Otterly.AI
3 branded search terms
- Otterly AI
- otterly.ai
- otterlyai
Other head-to-heads among AI search visibility tools
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