Brandwave

How popular isAhrefs in search?

In August 2026, there were an estimated 393K branded searches for Ahrefs worldwide which is down 22.1% over the last 11 months. Ahrefs holds 29% estimated Share of Search among SEO software platforms worldwide and is ranked 2nd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush54.3%
  2. Ahrefs29%
  3. Ubersuggest12.2%
  4. SE Ranking3%
  5. Mangools0.9%
  6. Serpstat0.4%
  7. Moz Pro0.14%
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Which SEO software platforms compete with Ahrefs?

Ahrefs against SEO software platforms worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestSE RankingMangoolsSerpstatMoz Pro
Oct 202549.6%29.8%14.5%4.4%0.89%0.58%0.18%
Nov 202553%25.9%15.4%3.8%1.1%0.62%0.15%
Dec 202555.4%22.6%16.1%4%1.2%0.53%0.19%
Jan 202647.7%29.1%17%4.2%1.3%0.56%0.2%
Feb 202649.5%30%14.3%4.3%1.1%0.58%0.22%
Mar 202665.8%19.5%10.8%2.6%0.66%0.43%0.16%
Apr 202652.8%28%14.2%3.5%0.88%0.47%0.17%
May 202647.1%31.1%13%7.1%0.97%0.52%0.19%
Jun 202652.9%28.4%13.8%3.4%0.84%0.45%0.17%
Jul 202649.6%34.5%11.2%3.4%0.83%0.37%0.16%
Aug 202654.3%29%12.2%3%0.9%0.4%0.14%
Sep 2026———————

  1. 1.Semrush

    54.3%

    held 1st · 736K estimated branded searches · +0.55% vs prior month · +4.7 points

  2. 2.Ahrefs

    29%

    held 2nd · 393K estimated branded searches · -22.7% vs prior month · -5.4 points

  3. 3.Ubersuggest

    12.2%

    held 3rd · 165K estimated branded searches · -0.15% vs prior month · +1 points

  4. 4.SE Ranking

    3%

    held 4th · 40.5K estimated branded searches · -18.2% vs prior month · -0.4 points

  5. 5.Mangools

    0.9%

    held 5th · 12.2K estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Serpstat

    0.4%

    held 6th · 5.4K estimated branded searches · 0% vs prior month · 0 points

  7. 7.Moz Pro

    0.14%

    held 7th · 1.9K estimated branded searches · -20.2% vs prior month · 0 points

Compare search popularity between Ahrefs and its closest rivals

How has branded search demand for Ahrefs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 393K.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide decreased from 29.8% to 29%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among SEO software platforms worldwide peaked at 34.5% in July 2026 and was lowest at 19.5% in March 2026.

How did search popularity change for SEO software platforms worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among SEO software platforms worldwide, from 49.6% to 54.3%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among SEO software platforms worldwide, from 11.2% to 12.2%.

  3. In August 2026, Ahrefs lost estimated Share of Search among SEO software platforms worldwide, from 34.5% to 29%.

  4. SE Ranking’s estimated Share of Search among SEO software platforms worldwide has lost ground for 3 months in a row, from 7.1% to 3% in August 2026.

  5. Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 11 measured months, from 9.9K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Moz Pro worldwide fell 35.5% over 11 measured months, from 3K to 1.9K in August 2026.

How is Ahrefs measured?

Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • ahrefs
  • ahrefs backlink checker
  • ahrefs seo tools

Do you work for Ahrefs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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