How popular isAhrefs in search?
In August 2026, there were an estimated 393K branded searches for Ahrefs worldwide which is down 22.1% over the last 11 months. Ahrefs holds 31% estimated Share of Search among backlink analysis tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which backlink analysis tools compete with Ahrefs?
Share of Search by month for Semrush, Ahrefs, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Moz | Majestic | Linkody |
|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 33.9% | 9.1% | 0.36% | 0.05% |
| Nov 2025 | 60.5% | 29.5% | 9.6% | 0.38% | 0.04% |
| Dec 2025 | 62.2% | 25.4% | 12.1% | 0.32% | 0.05% |
| Jan 2026 | 55.1% | 33.6% | 10.8% | 0.43% | 0.05% |
| Feb 2026 | 56.4% | 34.1% | 8.9% | 0.53% | 0.05% |
| Mar 2026 | 72.7% | 21.6% | 5.3% | 0.39% | 0.03% |
| Apr 2026 | 59.4% | 31.5% | 8.8% | 0.35% | 0.03% |
| May 2026 | 54% | 35.6% | 10% | 0.4% | 0.04% |
| Jun 2026 | 58.1% | 31.3% | 10.2% | 0.33% | 0.04% |
| Jul 2026 | 53% | 36.8% | 9.8% | 0.32% | 0.03% |
| Aug 2026 | 58% | 31% | 10.6% | 0.28% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 736K | +0.55% | +5 points | |
| 2, held 2nd | 31% | 393K | -22.7% | -5.8 points | |
| 3, held 3rd | 10.6% | 135K | 0% | +0.9 points | |
| 4, held 4th | 0.28% | 3.6K | -18.2% | 0 points | |
| 5, held 5th | 0.03% | 390 | -18.8% | 0 points |
1.
Semrush
58%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +5 points.
2.
Ahrefs
31%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.8 points.
3.
Moz10.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Majestic0.28%
Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Linkody
0.03%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Ahrefs and its closest rivals
How has branded search demand for Ahrefs changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 393K.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide decreased from 33.9% to 31%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide peaked at 36.8% in July 2026 and was lowest at 21.6% in March 2026.
How did search popularity change for backlink analysis tools worldwide in August 2026?
5 changes
In August 2026, Semrush gained estimated Share of Search among backlink analysis tools worldwide, from 53% to 58%.
In August 2026, Moz gained estimated Share of Search among backlink analysis tools worldwide, from 9.8% to 10.6%.
In August 2026, Ahrefs lost estimated Share of Search among backlink analysis tools worldwide, from 36.8% to 31%.
Estimated monthly branded searches for Linkody worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.
Estimated monthly branded searches for Majestic worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
Where does Ahrefs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyword research tools | 2nd of 4 | 27.5% | Show ranking |
| Web traffic intelligence platforms | 2nd of 5 | 27.7% | Show ranking |
| SEO software platforms | 2nd of 7 | 29% | Show ranking |
| Backlink analysis tools | 2nd of 5 | 31% | Shown above |
How is Ahrefs measured?
Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- ahrefs
- ahrefs backlink checker
- ahrefs seo tools
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Is Ahrefs your brand?
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