Brandwave

How popular isAhrefs in search?

In August 2026, there were an estimated 393K branded searches for Ahrefs worldwide which is down 22.1% over the last 11 months. Ahrefs holds 27.5% estimated Share of Search among keyword research tools worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush51.5%
  2. Ahrefs27.5%
  3. Ubersuggest11.5%
  4. Moz9.4%
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Which keyword research tools compete with Ahrefs?

Ahrefs against keyword research tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, Moz. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestMoz
Oct 202548.7%29.2%14.3%7.8%
Nov 202551.6%25.2%15%8.2%
Dec 202552.9%21.6%15.3%10.3%
Jan 202646.3%28.2%16.5%9%
Feb 202648.7%29.5%14.1%7.7%
Mar 202665.2%19.4%10.7%4.8%
Apr 202651.4%27.2%13.8%7.6%
May 202647.2%31.1%13%8.7%
Jun 202650.6%27.2%13.2%8.9%
Jul 202647.5%33%10.7%8.8%
Aug 202651.5%27.5%11.5%9.4%
Sep 2026————

  1. 1.Semrush

    51.5%

    Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +4 points.

  2. 2.Ahrefs

    27.5%

    Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.5 points.

  3. 3.Ubersuggest

    11.5%

    Held 3rd. 165K estimated branded searches, -0.15% vs prior month. Share +0.8 points.

  4. 4.Moz

    9.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between Ahrefs and its closest rivals

How has branded search demand for Ahrefs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 393K.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide decreased from 29.2% to 27.5%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide peaked at 33% in July 2026 and was lowest at 19.4% in March 2026.

How did search popularity change for keyword research tools worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among keyword research tools worldwide, from 47.5% to 51.5%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among keyword research tools worldwide, from 10.7% to 11.5%.

  3. In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.

  4. In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.

Where does Ahrefs compete?

Ahrefs is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyword research tools2nd of 427.5%Shown above
Web traffic intelligence platforms2nd of 527.7%Show ranking
SEO software platforms2nd of 729%Show ranking
Backlink analysis tools2nd of 531%Show ranking

How is Ahrefs measured?

Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • ahrefs
  • ahrefs backlink checker
  • ahrefs seo tools

Do you work for Ahrefs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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