Ahrefs vs Nightwatch:Which is searched more?
In September 2026, Ahrefs had more branded searches than Nightwatch among rank tracker brands worldwide. Ahrefs was estimated to have 351K branded searches compared to Nightwatch’s 300, and held a 76.1% Share of Search versus Nightwatch’s 0.07%. These are worldwide searches for English-language branded terms.
Follow Ahrefs vs Nightwatch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ahrefs or Nightwatch?
Compare the rank tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, Nightwatch. The figures are in the table below the chart.
View monthly share of search table
| Month | Ahrefs | Moz | Nightwatch |
|---|---|---|---|
| Oct 2025 | 78.4% | 21.2% | 0.41% |
| Nov 2025 | 74.8% | 24.7% | 0.48% |
| Dec 2025 | 67.1% | 32.5% | 0.41% |
| Jan 2026 | 75.4% | 24.4% | 0.25% |
| Feb 2026 | 79% | 20.8% | 0.14% |
| Mar 2026 | 79.5% | 20.4% | 0.15% |
| Apr 2026 | 77.9% | 22% | 0.08% |
| May 2026 | 77.9% | 22% | 0.07% |
| Jun 2026 | 75.2% | 24.7% | 0.06% |
| Jul 2026 | 78.8% | 21.2% | 0.07% |
| Aug 2026 | 74.3% | 25.6% | 0.07% |
| Sep 2026 | 76.1% | 23.9% | 0.07% |
How has the Ahrefs and Nightwatch comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of Nightwatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ahrefs’ estimated Share of Search among rank tracker brands worldwide moved from 78.4% to 76.1%, and its estimated monthly branded searches moved from 500K to 351K.
- Across the 12 months ending September 2026, Nightwatch’s estimated Share of Search among rank tracker brands worldwide moved from 0.41% to 0.07%, and its estimated monthly branded searches moved from 2.6K to 300.
How did search popularity change for rank tracker brands worldwide in September 2026?
2 changes
In September 2026, Ahrefs gained estimated Share of Search among rank tracker brands worldwide, from 74.3% to 76.1%.
Estimated monthly branded searches for Nightwatch worldwide fell 88.5% over 12 measured months, from 2.6K to 300 in September 2026.
Other head-to-heads among rank tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Nightwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
2 branded search terms
- ahrefs
- ahrefs backlink checker
Nightwatch
2 branded search terms
- nightwatch rank tracker
- nightwatch seo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.