Ahrefs vs Similarweb:Which is more popular by branded search?
In August 2026, Ahrefs had more branded searches than Similarweb among web traffic intelligence platforms worldwide. Ahrefs was estimated to have 393K branded searches compared to Similarweb’s 253K, and held a 27.7% Share of Search versus Similarweb’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ahrefs or Similarweb?
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, Similarweb. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Ahrefs and Similarweb comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Similarweb took it in December 2025, Ahrefs took it in January 2026, Similarweb took it in March 2026, Ahrefs took it in April 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide moved from 28.5% to 27.7%, and its estimated monthly branded searches moved from 505K to 393K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 21% to 17.8%, and its estimated monthly branded searches moved from 371K to 253K.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ahrefs
3 branded search terms
- ahrefs
- ahrefs backlink checker
- ahrefs seo tools
Similarweb
5 branded search terms
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
- similarweb.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.