Brandwave

How popular isSpyFu in search?

In August 2026, there were an estimated 22.2K branded searches for SpyFu worldwide which is down 32.9% over the last 11 months. SpyFu holds 1.6% estimated Share of Search among web traffic intelligence platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush51.9%
  2. Ahrefs27.7%
  3. Similarweb17.8%
  4. SpyFu1.6%
  5. Comscore1%
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Which web traffic intelligence platforms compete with SpyFu?

SpyFu against web traffic intelligence platforms worldwide, by month

Share of Search by month for Semrush, Ahrefs, Similarweb, SpyFu. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsSimilarwebSpyFuComscore
Oct 202547.6%28.5%21%1.9%1%
Nov 202550.6%24.7%22.2%1.6%0.89%
Dec 202552.7%21.5%23.1%1.7%0.92%
Jan 202645.2%27.6%24.3%1.8%1.2%
Feb 202647.5%28.8%20.9%1.8%1%
Mar 202661.3%18.2%18.6%1.1%0.74%
Apr 202650.5%26.7%20.5%1.5%0.82%
May 202646.8%30.9%19.6%1.7%0.95%
Jun 202650.4%27.1%20%1.5%0.97%
Jul 202645.3%31.5%20.8%1.7%0.75%
Aug 202651.9%27.7%17.8%1.6%1%
Sep 2026—————

  1. 1.Semrush

    51.9%

    Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +6.6 points.

  2. 2.Ahrefs

    27.7%

    Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -3.8 points.

  3. 3.Similarweb

    17.8%

    Held 3rd. 253K estimated branded searches, -24.7% vs prior month. Share -3 points.

  4. 4.SpyFu

    1.6%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Comscore

    1%

    Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

Compare search popularity between SpyFu and its closest rivals

How has branded search demand for SpyFu changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SpyFu worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide held steady, from 1.9% to 1.6%.

How did search popularity change for web traffic intelligence platforms worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.

  2. In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.

  3. In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.

  4. Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is SpyFu measured?

Brandwave collects information about searches that people make online using SpyFu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spyfu

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How the Brand Demand Index is measured

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