Semrush vs SpyFu:Which is more popular by branded search?
In August 2026, Semrush had more branded searches than SpyFu among web traffic intelligence platforms worldwide. Semrush was estimated to have 736K branded searches compared to SpyFu’s 22.2K, and held a 51.9% Share of Search versus SpyFu’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Semrush or SpyFu?
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Semrush, SpyFu. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Semrush and SpyFu comparison changed over the last 12 months?
3 findings
- Semrush was ahead of SpyFu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 47.6% to 51.9%, and its estimated monthly branded searches moved from 841K to 736K.
- Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Semrush’s and SpyFu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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