Comscore vs SpyFu:Which is more popular by branded search?
In August 2026, SpyFu had more branded searches than Comscore among web traffic intelligence platforms worldwide. SpyFu was estimated to have 22.2K branded searches compared to Comscore’s 14.8K, and held a 1.6% Share of Search versus Comscore’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Comscore or SpyFu?
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SpyFu, Comscore. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Comscore and SpyFu comparison changed over the last 12 months?
3 findings
- SpyFu was ahead of Comscore in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among web traffic intelligence platforms worldwide held steady at 1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Comscore’s and SpyFu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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