How popular isAhrefs in search?
In August 2026, there were an estimated 393K branded searches for Ahrefs worldwide which is down 22.1% over the last 11 months. Ahrefs holds 27.7% estimated Share of Search among web traffic intelligence platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Semrush51.9%
Ahrefs27.7%
Similarweb17.8%
SpyFu1.6%
Comscore1%
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Which web traffic intelligence platforms compete with Ahrefs?
Share of Search by month for Semrush, Ahrefs, Similarweb. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 736K | +0.55% | +6.6 points | |
| 2, held 2nd | 27.7% | 393K | -22.7% | -3.8 points | |
| 3, held 3rd | 17.8% | 253K | -24.7% | -3 points | |
| 4, held 4th | 1.6% | 22.2K | -18.1% | -0.1 points | |
| 5, held 5th | 1% | 14.8K | +22.1% | +0.3 points |
1.
51.9%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +6.6 points.
2.
27.7%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -3.8 points.
17.8%
Held 3rd. 253K estimated branded searches, -24.7% vs prior month. Share -3 points.
4.
SpyFu1.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
5.
Comscore1%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
Compare search popularity between Ahrefs and its closest rivals
How has branded search demand for Ahrefs changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ahrefs worldwide fell from 505K to 393K.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide decreased from 28.5% to 27.7%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide peaked at 31.5% in July 2026 and was lowest at 18.2% in March 2026.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Ahrefs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyword research tools | 2nd of 4 | 27.5% | Show ranking |
| Web traffic intelligence platforms | 2nd of 5 | 27.7% | Shown above |
| SEO software platforms | 2nd of 7 | 29% | Show ranking |
| Backlink analysis tools | 2nd of 5 | 31% | Show ranking |
How is Ahrefs measured?
Brandwave collects information about searches that people make online using Ahrefs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- ahrefs
- ahrefs backlink checker
- ahrefs seo tools
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Is Ahrefs your brand?
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