Ahrefs vs Moz:Which is more popular by branded search?
In August 2026, Ahrefs had more branded searches than Moz among keyword research tools worldwide. Ahrefs was estimated to have 393K branded searches compared to Moz’s 135K, and held a 27.5% Share of Search versus Moz’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ahrefs or Moz?
Compare the tools used to research search keywords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ahrefs, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | Moz |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 29.2% | 14.3% | 7.8% |
| Nov 2025 | 51.6% | 25.2% | 15% | 8.2% |
| Dec 2025 | 52.9% | 21.6% | 15.3% | 10.3% |
| Jan 2026 | 46.3% | 28.2% | 16.5% | 9% |
| Feb 2026 | 48.7% | 29.5% | 14.1% | 7.7% |
| Mar 2026 | 65.2% | 19.4% | 10.7% | 4.8% |
| Apr 2026 | 51.4% | 27.2% | 13.8% | 7.6% |
| May 2026 | 47.2% | 31.1% | 13% | 8.7% |
| Jun 2026 | 50.6% | 27.2% | 13.2% | 8.9% |
| Jul 2026 | 47.5% | 33% | 10.7% | 8.8% |
| Aug 2026 | 51.5% | 27.5% | 11.5% | 9.4% |
| Sep 2026 | — | — | — | — |
How has the Ahrefs and Moz comparison changed over the last 12 months?
3 findings
- Ahrefs was ahead of Moz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide moved from 29.2% to 27.5%, and its estimated monthly branded searches moved from 505K to 393K.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide moved from 7.8% to 9.4%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for keyword research tools worldwide in August 2026?
2 changes
In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.
In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ahrefs’ and Moz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.