Brandwave

How popular isSemrush in search?

In August 2026, there were an estimated 736K branded searches for Semrush worldwide which is down 12.5% over the last 11 months. Semrush holds 58% estimated Share of Search among backlink analysis tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush58%
  2. Ahrefs31%
  3. Moz10.6%
  4. Majestic0.28%
  5. Linkody0.03%
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Which backlink analysis tools compete with Semrush?

Semrush against backlink analysis tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Moz. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsMozMajesticLinkody
Oct 202556.6%33.9%9.1%0.36%0.05%
Nov 202560.5%29.5%9.6%0.38%0.04%
Dec 202562.2%25.4%12.1%0.32%0.05%
Jan 202655.1%33.6%10.8%0.43%0.05%
Feb 202656.4%34.1%8.9%0.53%0.05%
Mar 202672.7%21.6%5.3%0.39%0.03%
Apr 202659.4%31.5%8.8%0.35%0.03%
May 202654%35.6%10%0.4%0.04%
Jun 202658.1%31.3%10.2%0.33%0.04%
Jul 202653%36.8%9.8%0.32%0.03%
Aug 202658%31%10.6%0.28%0.03%
Sep 2026—————

  1. 1.Semrush

    58%

    Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +5 points.

  2. 2.Ahrefs

    31%

    Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.8 points.

  3. 3.Moz

    10.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Majestic

    0.28%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Linkody

    0.03%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Semrush and its closest rivals

How has branded search demand for Semrush changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Semrush worldwide fell from 841K to 736K.
  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide increased from 56.6% to 58%.
  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide peaked at 72.7% in March 2026 and was lowest at 53% in July 2026.

How did search popularity change for backlink analysis tools worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among backlink analysis tools worldwide, from 53% to 58%.

  2. In August 2026, Moz gained estimated Share of Search among backlink analysis tools worldwide, from 9.8% to 10.6%.

  3. In August 2026, Ahrefs lost estimated Share of Search among backlink analysis tools worldwide, from 36.8% to 31%.

  4. Estimated monthly branded searches for Linkody worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026.

  5. Estimated monthly branded searches for Majestic worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

Where does Semrush compete?

Semrush is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyword research tools1st of 451.5%Show ranking
Web traffic intelligence platforms1st of 551.9%Show ranking
SEO software platforms1st of 754.3%Show ranking
Backlink analysis tools1st of 558%Shown above

How is Semrush measured?

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • semrush
  • semrush keyword research tool
  • semrush seo tool

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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