Crayon vs Semrush:Which is more popular?
In September 2026, Semrush had more branded searches than Crayon among competitive intelligence platforms worldwide. Semrush had about 673,000 branded searches, while Crayon had 1,320. Semrush made up 61.9% of all competitive intelligence platform searches we track, and Crayon accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about competitive intelligence platforms, Crayon appeared in all five answers and Semrush in three. Crayon was mentioned before Semrush in four out of five answers.
Who do people search for more?
Semrush, about 510 searches for every 1 for Crayon
Who does AI mention more?
Crayon, mentioned in every answer we collected
Who does AI recommend more?
Crayon, named ahead of Semrush in 4 of 5 answers
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Top competitive intelligence platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crayon appeared in all five answers. Semrush was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crayon was listed before Semrush in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Crayon1st
Klue2nd
Similarweb3rd
AlphaSense4th
Contify5th- Semrush6th
Kompyte7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Similarweb5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AlphaSense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crayon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Contify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Semrush3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kompyte2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about competitive intelligence platforms
5 answers
Asked ChatGPT
“Which competitive intelligence platform should I use?”
Asked ChatGPT
“What are the best competitive intelligence platforms?”
Asked ChatGPT
“What's the best competitive intelligence platform for market monitoring?”
Searched Google, AI Overview
“competitive intelligence platform”
Searched Google, AI Overview
“market intelligence tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crayon or Semrush more popular in search?
This chart shows how often people search Google for Crayon and Semrush by name. Each line represents a brand's share of searches for all seven competitive intelligence platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Semrush, Crayon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Similarweb | AlphaSense | Klue | Crayon | Kompyte | Contify |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 28.4% | 7% | 0.98% | 0.16% | 0.12% | <0.01% |
| Nov 2025 | 64.3% | 28.9% | 5.8% | 0.82% | 0.15% | 0.08% | <0.01% |
| Dec 2025 | 64% | 28.8% | 5.8% | 1.2% | 0.14% | 0.08% | <0.01% |
| Jan 2026 | 59.3% | 32.5% | 6.5% | 1.3% | 0.16% | 0.09% | <0.01% |
| Feb 2026 | 61.4% | 27.6% | 8.3% | 2.5% | 0.14% | 0.09% | <0.01% |
| Mar 2026 | 59.2% | 32.5% | 6.5% | 1.6% | 0.13% | 0.06% | <0.01% |
| Apr 2026 | 63.3% | 28.5% | 7% | 0.98% | 0.13% | 0.07% | <0.01% |
| May 2026 | 62.3% | 28.1% | 8.4% | 0.98% | 0.15% | 0.15% | <0.01% |
| Jun 2026 | 60.9% | 27.4% | 8.2% | 3.3% | 0.15% | 0.04% | <0.01% |
| Jul 2026 | 60.1% | 29.9% | 8.1% | 1.7% | 0.12% | 0.05% | <0.01% |
| Aug 2026 | 64.4% | 24.1% | 8.7% | 2.7% | 0.13% | 0.05% | <0.01% |
| Sep 2026 | 61.9% | 27.9% | 8.3% | 1.8% | 0.12% | 0.04% | <0.01% |
How has the Crayon and Semrush comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Crayon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayon’s share of searches among competitive intelligence platforms worldwide moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 2.1K to 1.3K.
- Across the 12 months ending September 2026, Semrush’s share of searches among competitive intelligence platforms worldwide moved from 63.3% to 61.9%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for competitive intelligence platforms worldwide in September 2026?
2 changes
In September 2026, Semrush lost share of searches among competitive intelligence platforms worldwide, from 64.4% to 61.9%.
Estimated monthly branded searches for Crayon worldwide fell 36.8% over 12 measured months, from 2.1K to 1.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crayon’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among competitive intelligence platforms
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