Brandwave

How popular isSemrush?

In September 2026, people searched for Semrush by name about 838,000 times worldwide, about the same as the previous year. These searches made up 61.9% of all global competitive intelligence platform searches, placing Semrush first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about competitive intelligence platforms, Semrush appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Semrush is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. SemrushShare of searches 61.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. SimilarwebShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. AlphaSenseShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. KlueShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CrayonShare of searches 0.12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top competitive intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Semrush is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crayon1st
  2. Klue2nd
  3. Similarweb3rd
  4. AlphaSense4th
  5. Contify5th
  6. Semrush6th
  7. Kompyte7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Similarweb5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AlphaSense5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crayon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Semrush3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kompyte2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about competitive intelligence platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which competitive intelligence platforms compete with Semrush?

Semrush against competitive intelligence platforms worldwide, by month

Share of searches by month for Semrush, Similarweb, AlphaSense. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushSimilarwebAlphaSenseKlueCrayonKompyteContify
Oct 202563.3%28.4%7%0.98%0.16%0.12%<0.01%
Nov 202564.3%28.9%5.8%0.82%0.15%0.08%<0.01%
Dec 202564%28.8%5.8%1.2%0.14%0.08%<0.01%
Jan 202659.3%32.5%6.5%1.3%0.16%0.09%<0.01%
Feb 202661.4%27.6%8.3%2.5%0.14%0.09%<0.01%
Mar 202659.2%32.5%6.5%1.6%0.13%0.06%<0.01%
Apr 202663.3%28.5%7%0.98%0.13%0.07%<0.01%
May 202662.3%28.1%8.4%0.98%0.15%0.15%<0.01%
Jun 202660.9%27.4%8.2%3.3%0.15%0.04%<0.01%
Jul 202660.1%29.9%8.1%1.7%0.12%0.05%<0.01%
Aug 202664.4%24.1%8.7%2.7%0.13%0.05%<0.01%
Sep 202661.9%27.9%8.3%1.8%0.12%0.04%<0.01%

  1. 1.Semrush

    61.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Similarweb

    27.9%

    Held 2nd. 303K estimated branded searches, +20.7% vs prior month. Share +3.8 points.

  3. 3.AlphaSense

    8.3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Klue

    1.8%

    Held 4th. 19.2K estimated branded searches, -31.5% vs prior month. Share -0.9 points.

  5. 5.Crayon

    0.12%

    Held 5th. 1.3K estimated branded searches, -5.7% vs prior month. Share 0 points.

  6. 6.Kompyte

    0.04%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Contify

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Semrush and its closest rivals

Every comparison with Semrush

41 comparisons

How has branded search demand for Semrush changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Semrush worldwide held steady at 838K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among competitive intelligence platforms worldwide decreased from 63.3% to 61.9%.
  • Across the 12 months ending September 2026, Semrush’s share of searches among competitive intelligence platforms worldwide peaked at 64.4% in August 2026 and was lowest at 59.2% in March 2026.

How did search popularity change for competitive intelligence platforms worldwide in September 2026?

6 changes

  1. In September 2026, Similarweb gained share of searches among competitive intelligence platforms worldwide, from 24.1% to 27.9%.

  2. In September 2026, Semrush lost share of searches among competitive intelligence platforms worldwide, from 64.4% to 61.9%.

  3. In September 2026, Klue lost share of searches among competitive intelligence platforms worldwide, from 2.7% to 1.8%.

  4. Estimated monthly branded searches for Kompyte worldwide fell 70% over 12 measured months, from 1.6K to 480 in September 2026.

  5. Estimated monthly branded searches for Contify worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Crayon worldwide fell 36.8% over 12 measured months, from 2.1K to 1.3K in September 2026.

How are Semrush’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • semrush
  • semrush seo tool

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Semrush compete?

Semrush is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Keyword research tools1st of 743.3%Show ranking
SEO tools1st of 1045.5%Show ranking
Web traffic intelligence platforms1st of 549.3%Show ranking
Backlink analysis tools1st of 749.7%Show ranking
SEO rank tracking platforms1st of 956.7%Show ranking
AI search visibility tools1st of 1060.8%Show ranking
Competitive intelligence platforms1st of 761.9%Shown above
AI SEO tools1st of 868.6%Show ranking
Content marketing platforms1st of 768.9%Show ranking
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