Brandwave

Otterly.AI vs Semrush:Which is more popular?

In September 2026, Semrush had more branded searches than Otterly.AI among AI search visibility tools worldwide. Semrush had about 673,000 branded searches, while Otterly.AI had 5,700. Semrush made up 60.8% of all AI search visibility tool searches we track, and Otterly.AI accounted for 0.52%. When we asked ChatGPT and Google AI Overviews about AI search visibility tools, Otterly.AI and Semrush each appeared in four of the five answers. Otterly.AI was mentioned before Semrush in three out of four answers.

Among AI search visibility tools worldwide in September 2026

Who do people search for more?

Semrush, about 118 searches for every 1 for Otterly.AI

Semrush 673K searchesOtterly.AI 5.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Otterly.AI in 4 of 5Semrush in 4 of 5

Who does AI recommend more?

Otterly.AI, named ahead of Semrush in 3 of 4 answers

Otterly.AI first in 3Semrush first in 1

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Top AI search visibility tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otterly.AI and Semrush were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Otterly.AI was listed before Semrush in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peec AI1st
  2. Otterly.AI2nd
  3. Semrush3rd
  4. Profound4th
  5. Ahrefs5th
  6. SE Ranking6th
  7. Searchable7th
  8. AirOps–
  9. AthenaHQ–
  10. Scrunch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peec AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otterly.AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Profound3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SE Ranking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Searchable1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AirOps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AthenaHQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrunch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI search visibility tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Otterly.AI or Semrush more popular in search?

This chart shows how often people search Google for Otterly.AI and Semrush by name. Each line represents a brand's share of searches for all ten AI search visibility tools we track, month by month, from English-language searches worldwide.

Otterly.AI and Semrush among AI search visibility tools worldwide, by month

Share of searches by month for Semrush, Otterly.AI. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsSE RankingPeec AIProfoundAirOpsSearchableOtterly.AIAthenaHQScrunch
Oct 202558.2%31.8%5.2%0.91%1.1%1.1%0.75%0.24%0.27%0.31%
Nov 202562.3%27.9%4.6%1.4%0.99%1.4%0.65%0.26%0.23%0.28%
Dec 202565.4%23.9%4.8%1.5%1.1%1.5%1%0.26%0.29%0.28%
Jan 202657.3%31.3%5.2%1.6%1.1%1.6%0.92%0.35%0.33%0.31%
Feb 202657.3%31.3%5.1%1.3%1.5%1.6%0.76%0.36%0.37%0.31%
Mar 202661.6%27.6%4.5%1.4%1.6%1.4%0.8%0.46%0.32%0.27%
Apr 202661.9%27.7%4.6%1.4%1.4%1.4%0.66%0.38%0.32%0.27%
May 202654.3%29.7%8.9%2.3%1.4%1.5%0.87%0.51%0.33%0.29%
Jun 202660.8%27.2%4.5%2.1%1.6%1.7%0.78%0.57%0.39%0.4%
Jul 202661%27.3%4.5%2.1%1.6%1.4%0.95%0.55%0.32%0.33%
Aug 202661.4%27.5%3.7%2.1%1.9%1.4%0.95%0.49%0.26%0.33%
Sep 202660.8%27.2%4.5%2.2%2%1.4%0.94%0.52%0.27%0.27%

How has the Otterly.AI and Semrush comparison changed over the last 12 months?

3 findings

How did search popularity change for AI search visibility tools worldwide in September 2026?

2 changes

  1. In September 2026, Semrush lost share of searches among AI search visibility tools worldwide, from 61.4% to 60.8%.

  2. Estimated monthly branded searches for Otterly.AI worldwide rose 68.6% over 12 measured months, from 3.4K to 5.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Otterly.AI’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otterly.AI

3 branded search terms

  • Otterly AI
  • otterly.ai
  • otterlyai

Semrush

1 branded search term

  • semrush

How the Brand Demand Index is measured

Other head-to-heads among AI search visibility tools

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