Scrunch vs Semrush:Which is searched more?
In September 2026, Semrush had more branded searches than Scrunch among AI search visibility tools worldwide. Semrush had about 673,000 branded searches, while Scrunch had 2,950. Semrush made up 60.8% of all AI search visibility tool searches we track, and Scrunch accounted for 0.27%. These are worldwide searches for English-language branded terms.
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Is Scrunch or Semrush more popular in search?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Semrush, Scrunch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Ahrefs | SE Ranking | Peec AI | Profound | AirOps | Searchable | Otterly.AI | AthenaHQ | Scrunch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 31.8% | 5.2% | 0.91% | 1.1% | 1.1% | 0.75% | 0.24% | 0.27% | 0.31% |
| Nov 2025 | 62.3% | 27.9% | 4.6% | 1.4% | 0.99% | 1.4% | 0.65% | 0.26% | 0.23% | 0.28% |
| Dec 2025 | 65.4% | 23.9% | 4.8% | 1.5% | 1.1% | 1.5% | 1% | 0.26% | 0.29% | 0.28% |
| Jan 2026 | 57.3% | 31.3% | 5.2% | 1.6% | 1.1% | 1.6% | 0.92% | 0.35% | 0.33% | 0.31% |
| Feb 2026 | 57.3% | 31.3% | 5.1% | 1.3% | 1.5% | 1.6% | 0.76% | 0.36% | 0.37% | 0.31% |
| Mar 2026 | 61.6% | 27.6% | 4.5% | 1.4% | 1.6% | 1.4% | 0.8% | 0.46% | 0.32% | 0.27% |
| Apr 2026 | 61.9% | 27.7% | 4.6% | 1.4% | 1.4% | 1.4% | 0.66% | 0.38% | 0.32% | 0.27% |
| May 2026 | 54.3% | 29.7% | 8.9% | 2.3% | 1.4% | 1.5% | 0.87% | 0.51% | 0.33% | 0.29% |
| Jun 2026 | 60.8% | 27.2% | 4.5% | 2.1% | 1.6% | 1.7% | 0.78% | 0.57% | 0.39% | 0.4% |
| Jul 2026 | 61% | 27.3% | 4.5% | 2.1% | 1.6% | 1.4% | 0.95% | 0.55% | 0.32% | 0.33% |
| Aug 2026 | 61.4% | 27.5% | 3.7% | 2.1% | 1.9% | 1.4% | 0.95% | 0.49% | 0.26% | 0.33% |
| Sep 2026 | 60.8% | 27.2% | 4.5% | 2.2% | 2% | 1.4% | 0.94% | 0.52% | 0.27% | 0.27% |
How has the Scrunch and Semrush comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Scrunch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scrunch’s share of searches among AI search visibility tools worldwide moved from 0.31% to 0.27%, and its estimated monthly branded searches moved from 4.4K to 3K.
- Across the 12 months ending September 2026, Semrush’s share of searches among AI search visibility tools worldwide moved from 58.2% to 60.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for AI search visibility tools worldwide in September 2026?
2 changes
In September 2026, Semrush lost share of searches among AI search visibility tools worldwide, from 61.4% to 60.8%.
In September 2026, Scrunch fell from 9th to 10th among AI search visibility tools worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Scrunch’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI search visibility tools
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