Brandwave

How popular isScrunch in search?

In August 2026, there were an estimated 3.6K branded searches for Scrunch worldwide which is down 17.8% over the last 11 months. Scrunch holds 4.3% estimated Share of Search among AI search visibility tools worldwide and is ranked 6th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Peec AI27.2%
  2. Profound24.1%
  3. AirOps18.1%
  4. Searchable17.4%
  5. Otterly.AI5.4%
  6. Scrunch4.3%
  7. AthenaHQ3.4%
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Which AI search visibility tools compete with Scrunch?

Scrunch against AI search visibility tools worldwide, by month

Share of Search by month for Peec AI, Profound, AirOps, Searchable, Otterly.AI, Scrunch, AthenaHQ. The figures are in the table below the chart.

View monthly share of search table
MonthPeec AIProfoundAirOpsSearchableOtterly.AIScrunchAthenaHQ
Oct 202518.1%23.1%22.1%20.6%4.3%6.4%5.5%
Nov 202525.5%18.2%26.3%16.7%4%5%4.2%
Dec 202522.9%16.6%23.5%24.4%3.8%4.4%4.5%
Jan 202624.1%17.2%24.5%19.7%4.8%4.7%5%
Feb 202619.7%23.4%24.6%17.3%4.8%4.7%5.6%
Mar 202621.5%24.4%21.6%17.2%6.3%4.2%4.9%
Apr 202623.3%22.5%23.5%15.3%5.6%4.5%5.3%
May 202630.2%19.3%20.6%15.7%6%3.9%4.4%
Jun 202625.7%20.3%21%17%6.3%5%4.8%
Jul 202627.7%21.5%18.5%16.9%6.7%4.4%4.2%
Aug 202627.2%24.1%18.1%17.4%5.4%4.3%3.4%
Sep 2026———————

  1. 1.Peec AI

    27.2%

    held 1st · 23.1K estimated branded searches · 0% vs prior month · -0.5 points

  2. 2.Profound

    24.1%

    held 2nd · 20.5K estimated branded searches · +14.4% vs prior month · +2.6 points

  3. 3.AirOps

    18.1%

    held 3rd · 15.4K estimated branded searches · -0.32% vs prior month · -0.4 points

  4. 4.Searchable

    17.4%

    held 4th · 14.8K estimated branded searches · +5% vs prior month · +0.5 points

  5. 5.Otterly.AI

    5.4%

    held 5th · 4.6K estimated branded searches · -17.8% vs prior month · -1.3 points

  6. 6.Scrunch

    4.3%

    held 6th · 3.6K estimated branded searches · -0.27% vs prior month · -0.1 points

  7. 7.AthenaHQ

    3.4%

    held 7th · 2.9K estimated branded searches · -17.8% vs prior month · -0.8 points

Compare search popularity between Scrunch and its closest rivals

How has branded search demand for Scrunch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Scrunch worldwide fell from 4.4K to 3.6K.
  • Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide decreased from 6.4% to 4.3%.
  • Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide peaked at 6.4% in October 2025 and was lowest at 3.9% in May 2026.
  • Across the 11 months ending August 2026, Scrunch fell from 5th to 6th among AI search visibility tools worldwide.

How did search popularity change for AI search visibility tools worldwide in August 2026?

  1. In August 2026, Profound gained estimated Share of Search among AI search visibility tools worldwide, from 21.5% to 24.1%.

  2. In August 2026, Searchable gained estimated Share of Search among AI search visibility tools worldwide, from 16.9% to 17.4%.

  3. In August 2026, Otterly.AI lost estimated Share of Search among AI search visibility tools worldwide, from 6.7% to 5.4%.

  4. In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.

  5. In August 2026, Peec AI lost estimated Share of Search among AI search visibility tools worldwide, from 27.7% to 27.2%.

  6. Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Scrunch measured?

Brandwave collects information about searches that people make online using Scrunch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • Scrunch AI
  • scrunch ai seo
  • scrunch ai visibility

Do you work for Scrunch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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