AthenaHQ vs Scrunch:Which is more popular by branded search?
In August 2026, Scrunch had more branded searches than AthenaHQ among AI search visibility tools worldwide. Scrunch was estimated to have 3.6K branded searches compared to AthenaHQ’s 2.9K, and held a 4.3% Share of Search versus AthenaHQ’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, AthenaHQ or Scrunch?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Scrunch, AthenaHQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Peec AI | Profound | AirOps | Searchable | Otterly.AI | Scrunch | AthenaHQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 23.1% | 22.1% | 20.6% | 4.3% | 6.4% | 5.5% |
| Nov 2025 | 25.5% | 18.2% | 26.3% | 16.7% | 4% | 5% | 4.2% |
| Dec 2025 | 22.9% | 16.6% | 23.5% | 24.4% | 3.8% | 4.4% | 4.5% |
| Jan 2026 | 24.1% | 17.2% | 24.5% | 19.7% | 4.8% | 4.7% | 5% |
| Feb 2026 | 19.7% | 23.4% | 24.6% | 17.3% | 4.8% | 4.7% | 5.6% |
| Mar 2026 | 21.5% | 24.4% | 21.6% | 17.2% | 6.3% | 4.2% | 4.9% |
| Apr 2026 | 23.3% | 22.5% | 23.5% | 15.3% | 5.6% | 4.5% | 5.3% |
| May 2026 | 30.2% | 19.3% | 20.6% | 15.7% | 6% | 3.9% | 4.4% |
| Jun 2026 | 25.7% | 20.3% | 21% | 17% | 6.3% | 5% | 4.8% |
| Jul 2026 | 27.7% | 21.5% | 18.5% | 16.9% | 6.7% | 4.4% | 4.2% |
| Aug 2026 | 27.2% | 24.1% | 18.1% | 17.4% | 5.4% | 4.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the AthenaHQ and Scrunch comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: AthenaHQ took it in December 2025, Scrunch took it in June 2026.
- Across the 11 months ending August 2026, AthenaHQ’s estimated Share of Search among AI search visibility tools worldwide moved from 5.5% to 3.4%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
- Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for AI search visibility tools worldwide in August 2026?
2 changes
In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.
Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AthenaHQ’s and Scrunch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.