Scrunch vs Searchable:Which is more popular by branded search?
In August 2026, Searchable had more branded searches than Scrunch among AI search visibility tools worldwide. Searchable was estimated to have 14.8K branded searches compared to Scrunch’s 3.6K, and held a 17.4% Share of Search versus Scrunch’s 4.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Scrunch or Searchable?
Compare tools that track and improve how brands appear in AI assistants and AI search answers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Searchable, Scrunch. The figures are in the table below the chart.
View monthly share of search table
| Month | Peec AI | Profound | AirOps | Searchable | Otterly.AI | Scrunch | AthenaHQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 23.1% | 22.1% | 20.6% | 4.3% | 6.4% | 5.5% |
| Nov 2025 | 25.5% | 18.2% | 26.3% | 16.7% | 4% | 5% | 4.2% |
| Dec 2025 | 22.9% | 16.6% | 23.5% | 24.4% | 3.8% | 4.4% | 4.5% |
| Jan 2026 | 24.1% | 17.2% | 24.5% | 19.7% | 4.8% | 4.7% | 5% |
| Feb 2026 | 19.7% | 23.4% | 24.6% | 17.3% | 4.8% | 4.7% | 5.6% |
| Mar 2026 | 21.5% | 24.4% | 21.6% | 17.2% | 6.3% | 4.2% | 4.9% |
| Apr 2026 | 23.3% | 22.5% | 23.5% | 15.3% | 5.6% | 4.5% | 5.3% |
| May 2026 | 30.2% | 19.3% | 20.6% | 15.7% | 6% | 3.9% | 4.4% |
| Jun 2026 | 25.7% | 20.3% | 21% | 17% | 6.3% | 5% | 4.8% |
| Jul 2026 | 27.7% | 21.5% | 18.5% | 16.9% | 6.7% | 4.4% | 4.2% |
| Aug 2026 | 27.2% | 24.1% | 18.1% | 17.4% | 5.4% | 4.3% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Scrunch and Searchable comparison changed over the last 12 months?
3 findings
- Searchable was ahead of Scrunch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Searchable’s estimated Share of Search among AI search visibility tools worldwide moved from 20.6% to 17.4%, and its estimated monthly branded searches moved from 14.2K to 14.8K.
How did search popularity change for AI search visibility tools worldwide in August 2026?
2 changes
In August 2026, Searchable gained estimated Share of Search among AI search visibility tools worldwide, from 16.9% to 17.4%.
Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Scrunch’s and Searchable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scrunch
3 branded search terms
- Scrunch AI
- scrunch ai seo
- scrunch ai visibility
Searchable
5 branded search terms
- Searchable AI
- searchable com
- searchable geo
- searchable seo
- searchable.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.