Semrush vs Similarweb:Which is more popular by branded search?
In August 2026, Semrush had more branded searches than Similarweb among web traffic intelligence platforms worldwide. Semrush was estimated to have 736K branded searches compared to Similarweb’s 253K, and held a 51.9% Share of Search versus Similarweb’s 17.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Semrush or Similarweb?
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Semrush, Similarweb. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Semrush and Similarweb comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Similarweb in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 47.6% to 51.9%, and its estimated monthly branded searches moved from 841K to 736K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 21% to 17.8%, and its estimated monthly branded searches moved from 371K to 253K.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Semrush’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Semrush
3 branded search terms
- semrush
- semrush keyword research tool
- semrush seo tool
Similarweb
5 branded search terms
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
- similarweb.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.