How popular isSimilarweb in search?
In August 2026, there were an estimated 253K branded searches for Similarweb worldwide which is down 31.7% over the last 11 months. Similarweb holds 17.8% estimated Share of Search among web traffic intelligence platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which web traffic intelligence platforms compete with Similarweb?
Share of Search by month for Semrush, Ahrefs, Similarweb. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 736K | +0.55% | +6.6 points | |
| 2, held 2nd | 27.7% | 393K | -22.7% | -3.8 points | |
| 3, held 3rd | 17.8% | 253K | -24.7% | -3 points | |
| 4, held 4th | 1.6% | 22.2K | -18.1% | -0.1 points | |
| 5, held 5th | 1% | 14.8K | +22.1% | +0.3 points |
1.
Semrush
51.9%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +6.6 points.
2.
Ahrefs
27.7%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -3.8 points.
17.8%
Held 3rd. 253K estimated branded searches, -24.7% vs prior month. Share -3 points.
4.
SpyFu1.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
5.
Comscore1%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
Compare search popularity between Similarweb and its closest rivals
How has branded search demand for Similarweb changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Similarweb worldwide fell from 371K to 253K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide decreased from 21% to 17.8%.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide peaked at 24.3% in January 2026 and was lowest at 17.8% in August 2026.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Similarweb compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Web traffic intelligence platforms | 3rd of 5 | 17.8% | Shown above |
| Competitive intelligence platforms | 1st of 5 | 89.4% | Show ranking |
How is Similarweb measured?
Brandwave collects information about searches that people make online using Similarweb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
- similarweb.com
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Is Similarweb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.